The air crackled with excitement during Panama Fashion Week 2024, a whirlwind of lights, runway energy, and the thrill of discovering something new around every corner. But beyond the meticulously curated outfits and breath-taking designs, a new delight emerged, transcending the realm of textiles – a chocolate bar promising to become everyone’s favorite, perfectly blending flavor with environmental consciousness.
Amidst the dazzling fusion of cultures and styles, a sweet revelation unfolded within the event’s booths. What better way to complement a fashion show than with an irresistible treat? We stumbled upon the new Nestlé Choco Trio chocolate bars, making their debut in a context that united fashion, gastronomy, and sustainability, elevating the Fashion Week experience beyond expectations.
Panama Fashion Week has always been a trend-setting event, defining the styles that will accompany us for seasons to come. This year, alongside the ethereal dresses and sculpted silhouettes poised to steal hearts, fashion shared the spotlight with an unexpected flavor that took everyone by surprise.
The true star outside the runways was the launch of Nestlé Choco Trio, presented within the framework of renowned Brazilian designer Jurandir de Oliveira’s ‘CACAO: El Oro de la Selva’ collection. This collection saw fashion and gastronomy intertwine to tell a story that extended beyond luxury or hedonism, delving into a deeper message: respect for natural resources and empowerment of cocoa-producing communities.
Jurandir de Oliveira, known for his commitment to social and environmental causes, delivered on expectations. His collection, inspired by Brazilian cocoa, was a visual ode to the richness and diversity of the Amazon rainforest. Flowing fabrics in earthy tones, prints evoking the texture of cocoa pods, and silhouettes highlighting the majesty of native trees were just a few of the elements that transformed his show into a celebration of nature.
But what truly amazed was how fashion seamlessly blended with a gastronomic discourse in a dress designed by the designer, inspired by Nestlé’s history – a perfect ending for a runway brimming with passion. Chocolate, one of Brazil’s greatest treasures, served as the guiding thread of this unique collaboration.
Nestlé, with its historical connection to cocoa, seized this opportunity to launch its latest creation: Nestlé Choco Trio chocolate bars. Crafted with cocoa sourced from the Nestlé Cocoa Plan, these bars are not only a delight for the palate but also a symbol of commitment to sustainability. Every bite of this chocolate, which combines cookie, filling, and chocolate, tells the story of cocoa-growing families who have been supported through this initiative for over 10 years in Brazil.
The Nestlé Cocoa Plan is a pioneering project that aims to improve the lives of cocoa producers, focusing on three fundamental pillars: responsible agricultural practices, improvements in the living conditions of producing communities, and the exceptional quality of the cocoa. This union between fashion and gastronomy was not only aesthetically impactful but also deeply symbolic, highlighting how industries can collaborate to create a positive impact on the world.
Ana Karina Salas, Marketing Manager for Nestlé Chocolates in Central America, proudly stated, ‘By choosing Nestlé Choco Trio chocolate bars, consumers not only enjoy a delicious experience but also contribute to a fairer and more sustainable future for those who depend on this valuable resource.’
This delectable offering comes in three versions designed to satisfy every palate: Nestlé Choco Trio Cookies & Cream, a fusion of sweetness and smoothness; Nestlé Choco Trio Chocolate, more intense and rich in flavor; and Nestlé Classic, with its iconic creaminess that never goes out of style.
These bars, more than just chocolate, present themselves as a multi-sensory experience to be enjoyed at any time of day, whether solo or shared with friends, while savoring the fruits of responsibly grown cocoa. Nestlé, once again, has captured our attention and palates, blending indulgence with a sense of purpose.
Just as fashion inspires us through new perspectives, the brand reminds us that we can also make a difference with our everyday choices. So, as we admire the new trends and dream of the outfits that defined Panama Fashion Week 2024, we also celebrate the arrival of a chocolate that promises to revolutionize our sweet breaks.