Rajinikanth’s action-packed thriller, Vettaiyan, continues to enthrall audiences worldwide. The film, featuring a star-studded cast including Amitabh Bachchan, Fahadh Faasil, Rana Daggubati, and Dushara Vijayan, has crossed the ₹275 crore mark globally in its first week. However, the film saw a significant drop in its box office collection on Day 7, marking the third consecutive day of decline. Despite this, the film remains a major success, with its distributors making a key move to further boost its reach.
In a bid to make the film more accessible to a wider audience, the distributors have announced a reduction in ticket prices after Vettaiyan achieved breakeven. This move is a departure from the typical practice of maintaining high ticket prices for star-studded films, which often struggle to achieve breakeven. The decision to slash ticket prices demonstrates the film’s success and its potential to attract even more viewers.
While the film’s domestic box office performance witnessed a decline, it continues to perform well in overseas markets. In New Zealand, Vettaiyan secured the eighth spot in its first week, grossing NZ$66,683 (₹ 0.35 crore). In Australia, the film finished its first week at the fifth position, grossing A$643,141 (₹ 3.60 crore). These strong performances in international markets demonstrate the film’s global appeal.
The film’s impressive performance in its opening week, including a massive ₹77.90 crore collection on its first day, solidified its position as a box office success. Despite the recent drop in collection, Vettaiyan continues to be a major player in the Kollywood film industry. The film’s success showcases the enduring appeal of Rajinikanth and the power of a well-crafted action thriller. With the ticket price reductions, the film is poised to attract even more audiences, further solidifying its position as a commercial success.