Taylor Swift’s influence extends far beyond chart-topping music. The pop superstar’s fashion choices consistently set trends, and her latest beauty look has sparked a frenzy among fans. During a recent Kansas City Chiefs game, Swift sported a dazzling makeup look featuring glitter freckles, igniting a global demand for the product.
The glitter freckles, a part of the Fazit Makeup Patch line, are designed to add a touch of sparkle to the face and body. Swift’s choice of these sparkling embellishments has caused a surge in sales, with Fazit reporting a 2,500% increase in orders in just three days following her appearance at the Chiefs game. The brand’s online store even sold out of the gold glitter freckles, a testament to Swift’s immense power as a trendsetter.
The makeup patch company’s co-founder, Ariette Butelman, expressed her delight on TikTok, sharing a tearful video about the overwhelming response. She captioned the video: “Taylor Swift wears a glitter freckle brand, Fazit, at the Chiefs game.”
Swift’s glitter freckles, paired with her chic Vivian Westwood checkered dress, offered a healthy, sexy appeal. The look is also adaptable for festival fashion, adding a touch of shimmer to any summer outfit.
Butelman shared with WWD magazine that the company experienced a 1,000% increase in sales and website traffic within 12 hours of Swift’s appearance. “Urban Outfitters stores sold out yesterday, and retailers everywhere are requesting product from us.” Thankfully, the gold glitter freckles are back in stock, and fans can now also choose from a rose gold option.
For those who aren’t interested in purchasing the patches, the look can easily be recreated with a gold glitter eyeliner. As Swift’s Eras Tour kicks off in North America this October, expect to see a sea of Swifties sporting glittering freckles, embracing the latest beauty trend inspired by their beloved pop icon. The glitter freckle trend is poised to become a captivating makeup statement, capturing the attention of fans and fashion enthusiasts alike.