Hong Kong is making a bold move to solidify its position as a leading global destination, unveiling a new initiative to boost its tourism and education sectors.
Chief Executive John Lee Ka-chiu announced the formation of a dedicated working group on Saturday, tasked with identifying and promoting Hong Kong’s most captivating tourist attractions worldwide. This strategic initiative aims to significantly enhance the city’s tourism sector by attracting a greater influx of visitors and showcasing the diverse and unique experiences Hong Kong has to offer.
The newly established group will streamline efforts to promote the city’s must-see destinations, relieving pressure on the Culture, Sports, and Tourism Bureau. By centralizing these efforts, Hong Kong hopes to bolster its reputation as a leading global travel destination, enhancing its visibility and appeal on the international stage.
Beyond tourism, the government’s policy blueprint also encompasses ambitious plans to position Hong Kong as a hub for international tertiary education. The ‘Study in Hong Kong’ brand will be strategically developed to attract foreign students, providing them with exceptional opportunities to pursue higher education in the city.
When addressing the challenges of attracting exchange students in light of Hong Kong’s high cost of living, John Lee emphasized the city’s unique advantages. He highlighted the freedom, convenience, and cultural diversity that make Hong Kong an attractive destination for international students.
These combined initiatives reflect Hong Kong’s broader vision of strengthening both its tourism and education sectors, positioning the city as a vibrant and competitive global destination for visitors and students alike. By attracting international students and showcasing its unique tourism offerings, Hong Kong aims to become a leading hub for cultural exchange and educational excellence.