The Global Sustainable Tourism Council (GSTC) made a powerful presence at the 9th edition of the International Tourism Innovation Forum (FIT) in Colombia, a gathering of tourism industry experts and professionals seeking to shape the future of the sector. Held under the theme “Governance and Restoration of Territory,” FIT brought together thought leaders, government officials, and industry professionals to discuss the critical challenges and opportunities facing tourism in a rapidly changing world.
The event’s agenda was packed with presentations, panel discussions, and insightful conversations, covering a wide range of topics, including:
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Technology’s Role in Tourism:
Exploring how technology can be leveraged to enhance the tourism experience while minimizing its environmental impact.*
Sustainable Tourism Development Strategies:
Examining innovative strategies for developing tourism destinations that are environmentally responsible, economically viable, and socially inclusive.*
The Importance of Inclusivity in Tourism:
Highlighting the need for tourism to be accessible and equitable for all, regardless of background, abilities, or socioeconomic status.Each session underscored the urgent need for the tourism industry to embrace change, prioritize environmental responsibility, and foster meaningful community engagement.
GSTC’s Advocacy for Regenerative Tourism
Jorge Moller, GSTC’s Program Director for Latin America, delivered a compelling presentation titled “Human Encounters Towards Regenerative Tourism in Colombia.” Moller emphasized the crucial importance of fostering deeper connections between tourism, local communities, and the natural environment. He advocated for the adoption of the GSTC Criteria, the globally recognized standards for sustainable tourism and travel, as a framework for ensuring responsible tourism practices.
Following the seminar, Moller embarked on a journey to the charming town of Barichara, where he met with local governance officials and stakeholders. He shared the GSTC’s mission and highlighted the vital role of the GSTC Destination Criteria in guiding sustainable tourism development. The conversation focused on the critical issue of water management, a growing concern as tourism in Barichara rapidly expands. Moller shared insights and solutions gleaned from a project in Chile’s Atacama Desert, demonstrating how sustainable water management practices can be implemented in diverse contexts.
“My visit to Barichara was a truly enriching experience,” shared Moller. “The town’s beauty, its welcoming inhabitants, and its rich history create a unique and captivating atmosphere. It’s clear that Barichara is a destination with immense potential, and I’m confident that by embracing sustainable practices, it can thrive while preserving its natural and cultural heritage.”
The International Tourism Innovation Forum in Colombia served as a powerful platform for highlighting the crucial role of collaboration between governments, industry stakeholders, and local communities. This collaboration is essential for overcoming the challenges and seizing the opportunities that lie ahead for the tourism sector. The GSTC remains committed to working with partners across the globe to ensure that tourism is a force for good, contributing to economic growth, social well-being, and environmental protection for generations to come.