Saudi Arabia is setting its sights on attracting Chinese tourists with the launch of the captivating Saudi Travel Festival in Beijing. Held from October 18th to 26th, the festival promises an immersive experience for visitors, showcasing the kingdom’s vibrant culture and breathtaking landscapes.
The festival, inaugurated by Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, at the iconic Tiantan Park, is a key component of the kingdom’s initiative to boost tourism from China. Visitors are invited to embark on a journey through Saudi Arabia’s rich cultural heritage, exploring interactive booths that bring iconic landmarks like Diriyah, AlUla, and Al Baha to life.
Beyond the captivating displays, the festival offers a vibrant blend of entertainment. Live performances, traditional music, and dance will immerse attendees in Saudi Arabia’s cultural heart. The event also provides an opportunity to witness demonstrations of sadu weaving, a centuries-old Saudi craft, offering a glimpse into the artistic traditions that have shaped the kingdom’s heritage.
To further entice travelers, the festival includes exclusive winter holiday travel promotions, making it an ideal time to plan a trip. Saudi Arabia has also simplified its visa process, introducing an easy-to-use e-visa system, making it more convenient than ever for Chinese citizens to visit.
Connectivity between China and Saudi Arabia has been significantly enhanced, with direct flights now available from major Chinese cities like Beijing, Shanghai, Guangzhou, and Shenzhen to key Saudi destinations including Jeddah, Riyadh, and Dammam. Leading airlines like Saudia, Air China, China Eastern, and China Southern are providing these convenient connections. Adding to this growing network, Cathay Pacific is launching a new route between Hong Kong and Riyadh on October 28th, further strengthening the travel options for Chinese tourists.
The Saudi Travel Festival is more than just an event; it’s a strategic move by Saudi Arabia to position itself as a premier travel destination for Chinese tourists. With its blend of culture, heritage, and adventure, Saudi Arabia is poised to become a top choice for travelers seeking unique experiences and unforgettable memories.