HONGQI, the rising star in the world of luxury automotive, made a triumphant debut at the prestigious Paris Motor Show 2024. The Chinese brand unveiled a lineup of flagship models that captured the attention of attendees and international media alike, showcasing its commitment to pushing the boundaries of automotive innovation.
The star of the show was undoubtedly the launch of the HONGQI EH7 and EHS7, premium all-electric sedan and SUV respectively. These vehicles, built on HONGQI’s cutting-edge electric platform, turned heads with their sleek designs and impressive driving capabilities. Visitors were particularly impressed by the EH7 and EHS7’s responsive steering, smooth acceleration, and refined driving comfort.
HONGQI’s dedication to luxury wasn’t just about the vehicles themselves. The brand’s exhibition booth exuded an air of elegance and futuristic flair, reflecting its commitment to creating a premium automotive experience. This was further emphasized by a special collaboration with SCABAL, a renowned European fabric manufacturer. This partnership, fueled by a shared passion for technical excellence and luxury aesthetics, resulted in unique co-branded items crafted from SCABAL’s premium fabrics, offering visitors an exclusive taste of HONGQI’s commitment to quality.
Beyond aesthetics, HONGQI is also focusing on safety and sustainability. The brand received the Whole Vehicle Type Approval (WVTA) certificate from TÜV Rheinland, officially confirming that the HONGQI EH7 meets the stringent safety and regulatory standards required for the European Union market. This certification represents a significant milestone for HONGQI, demonstrating its unwavering dedication to high safety standards and environmentally friendly technologies.
Looking ahead, HONGQI is poised to make its mark on the European automotive landscape. The brand plans to introduce 10 new models in the region over the next five years, catering to the growing demand for high-quality, intelligent, and eco-friendly vehicles. With its successful debut at the Paris Motor Show 2024, HONGQI has positioned itself as a key player in the global automotive market, offering a compelling blend of luxury, performance, and sustainability for discerning drivers worldwide.