The United Cup, a $10 million mixed team tournament, is set to kick off its third edition in Perth on December 27th, just 33 days after the Davis Cup finals conclude in Spain. While the tournament faces the challenge of a crowded tennis calendar, director Stephen Farrow is confident about its future.
Despite concerns from players like Carlos Alcaraz about the impact of a long season on injury risk and burnout, the event has attracted a strong field, indicating the late December start is not a major deterrent. Farrow acknowledges the value of a longer off-season for professional athletes but emphasizes that players are eager to begin their season early and acclimatize to the Australian conditions.
Adding to the complexities of the tennis calendar is Saudi Arabia’s Public Investment Fund (PIF) reported ambition to own a 10th ATP Masters tournament, potentially scheduled before the Australian Open. This development could disrupt the lead-in tournaments to the year’s first Grand Slam, including the United Cup and events in Brisbane and Adelaide. However, Farrow remains confident in the United Cup’s future, citing the long-term agreements with the ATP and WTA and the event’s growing popularity among players and fans. He asserts that the events, including the United Cup and Brisbane International, are “running events which players want to play, which fans want to come to watch, which are growing every year.”
Furthermore, Farrow highlights Australia’s enduring appeal as a training ground for players aiming to peak at the Australian Open. He believes the United Cup and other Australian events provide the ideal environment for players to prepare for the Grand Slam.
The United Cup, a relatively new addition to the tennis calendar, has had to navigate the disruptions caused by the COVID-19 pandemic. However, Farrow believes the tournament has found its footing and is poised for continued success. With strong investment, high-quality events, and enthusiastic player participation, the United Cup is well positioned to continue its momentum in the coming years.