Halloween is just around the corner, and with it comes the excitement of indulging in all sorts of sweet treats. But amongst the familiar faces of candy aisles, there’s one chocolate bar that’s causing a bit of a stir: the Daim. This crunchy almond caramel bar, covered in milk chocolate, has a fascinating history and a surprisingly contentious pronunciation.
Originating in Sweden, the Daim bar was born from Marabou’s desire to create their own version of the American Heath bar. Marabou’s vice president, Lars Anderfelt, sought out the Heath recipe but was only given a list of ingredients. Despite the lack of a full recipe, the Marabou team successfully replicated the flavor and texture, creating their own version of the crunchy, caramel goodness. In 1952, the Daim bar was launched in Sweden, where it quickly gained popularity. It eventually spread to Norway, Finland, and Denmark, becoming a beloved treat across Scandinavia. However, there’s one thing that seems to divide people: the pronunciation.
While many assume it’s pronounced ‘Dame’, the correct pronunciation is actually ‘Dime,’ rhyming with ‘time.’ This has led to much confusion and even some humorous exchanges on social media. Many users have taken to X (formerly Twitter) to express their uncertainty about the pronunciation, with some asking for clarification and others sharing jokes about the contentious issue.
One user even posted an image featuring popular chocolate bars like Mars, Aero, Dairy Milk, Galaxy, Wispa, and Daim, asking which one should be discontinued. The response? “No question, it’s DAIM. I mean, it’s horrible, it gets stuck to your teeth and nobody knows how to pronounce it! Nuff said.”
So, this Halloween, as you reach for your favorite candy, take a moment to appreciate the quirky history of the Daim bar and its peculiar pronunciation. And remember, it’s ‘Dime,’ not ‘Dame.’ You can now impress your friends with your newfound knowledge, or at least have a good laugh at their confusion. What’s your take on the Daim bar? Let us know in the comments!