## Sabre Corporation Showcases Next-Gen Travel Tech at Jeddah Technology Day, Emphasizing Saudi Market Focus
Sabre Corporation, a global leader in software and technology solutions for the travel industry, recently hosted a Technology Day in Jeddah, Saudi Arabia. The event brought together key players from the travel sector, including airlines, travel agencies, and media representatives, to showcase Sabre’s latest innovations and underscore its strong commitment to the Saudi market.
This event served as a platform for Sabre to highlight its strategic investments in next-generation travel technology, recognizing the evolving needs of the region. At the heart of the event was the unveiling of cutting-edge travel technologies designed to empower Saudi travel companies to cater to the demands of today’s tech-savvy travelers. Attendees had the opportunity to experience live demonstrations of Sabre’s multi-source platform, which optimizes content distribution, along with advanced AI, NDC, and corporate travel tools. These tools are specifically tailored to enable personalized and seamless travel experiences, making travel planning and booking more efficient and enjoyable.
The discussions during the event went beyond showcasing technology. They also delved into emerging travel trends in Saudi Arabia, particularly the growing prominence of mobile technology in travel planning and bookings. Sabre’s solutions are meticulously designed to help travel providers meet the expectations of the region’s digitally connected travelers, enhancing the overall customer experience and ensuring a smooth, modern journey.
Sabre’s Commitment to Saudi Arabia’s Travel Industry
Essa Al Nasser, Commercial Regional Director, Sabre Travel Network Middle East, emphasized the company’s unwavering commitment to supporting the Saudi travel marketplace with the technology and tools needed to thrive in this dynamic industry. “Our investments in new offices, talent acquisition, and advanced solutions are a testament to the incredible potential we see in this area. We look forward to continuing our support for our partners as we work together to transform the travel experience for Saudi travelers,” Al Nasser stated.
Sabre’s commitment to the Saudi market is evident in its strategic moves, including expanding its team and opening new offices. This proactive approach is further solidified by the company’s recent partnership with Riyadh Air, equipping the airline with SabreMosaicTM Offer Optimization technology. This makes Riyadh Air the first fully digital carrier operating on an offer-and-order basis, showcasing Sabre’s innovative capabilities in the airline industry. This partnership, alongside collaborations with innovative local companies like Almatar and industry giants such as Kanoo Travel and Dnata, reinforces Sabre’s dedication to driving innovation within Saudi Arabia’s travel industry.
Sabre’s Technology Day in Jeddah serves as a testament to the company’s dedication to empowering the Saudi travel industry with cutting-edge solutions. By embracing the evolving needs of modern travelers and fostering partnerships with key stakeholders, Sabre continues to play a vital role in shaping the future of travel in Saudi Arabia.