## Mammut Takes Concrete Action: Climber Adam Ondra Joins Forces to Combat Climate Change
In a pioneering move towards a greener future, Mammut, a renowned outdoor sports company, has partnered with a consortium of innovative Danish tech startups to launch a groundbreaking carbon dioxide (CO2) removal initiative. This project, aptly named “Concrete Action,” marks a significant step in the fight against climate change. The collaboration brings together Mammut, Klimate, ARC, Bofort, and Carbonaide, all united in their commitment to environmental sustainability.
At the heart of this project lies a revolutionary approach to CO2 removal and storage. ARC, a Copenhagen-based company, captures up to 4 tons of CO2 daily directly from the flue gas of a waste-to-energy plant. This captured CO2 is then liquefied and transported by Bofort to Finland, where Carbonaide integrates it into their sustainable concrete production process. This innovative approach effectively binds the CO2 permanently within the concrete, preventing it from contributing to global warming.
Mammut, as a leading outdoor brand, recognizes the impact of its operations on the environment. The company’s products, while enabling outdoor enthusiasts to explore the beauty of nature, also generate emissions throughout their production cycle. Committed to reducing its environmental footprint, Mammut has set ambitious decarbonization goals: halving its emissions by 2030 and reaching net-zero by 2050. This project, “Do Our Best, Remove the Rest,” is a testament to Mammut’s dedication to achieving these goals.
Adam Ondra’s Symbolic Ascent:
World-renowned climber Adam Ondra, a multiple-time World Champion and Olympian, has joined the initiative as a symbolic figurehead. Ondra’s ascent of an artificial route on the exterior of CopenHill, one of the tallest artificial climbing walls in the world, serves as a powerful visual representation of the project’s goals. This climb not only highlights the physical challenges faced by athletes but also emphasizes the commitment to environmental stewardship within the sporting community. The project’s website, [https://mammut.prezly.com/concrete-action-mammut-makes-climate-contribution-with-revolutionary-co-removal-initiative](https://mammut.prezly.com/concrete-action-mammut-makes-climate-contribution-with-revolutionary-co-removal-initiative), provides further information about the initiative and its ambitious objectives.
A Collaborative Effort for a Sustainable Future:
This groundbreaking collaboration is a testament to the power of partnerships in addressing climate change. Mammut, alongside Klimate, ARC, Bofort, and Carbonaide, has demonstrated that innovative solutions can be developed to reduce our carbon footprint and create a more sustainable future. The project’s success is a call to action for other companies to follow suit and take responsibility for their environmental impact, ultimately paving the way for a greener future for generations to come. [https://youtu.be/hIW05-D0i48](https://youtu.be/hIW05-D0i48) provides a visual representation of the project’s implementation.
Stay Connected:
Keep up-to-date with this exciting project by following the partners on their social media channels and exploring the project website for regular updates and news. You can also view additional photos and videos from the project on the PR Newswire website. Together, we can make a difference in the fight against climate change.
