## Trivago Teams Up with Soccer Icon Jürgen Klopp for Global Brand Boost
In a significant move to strengthen its global brand presence, Trivago, the world-renowned hotel search platform, has announced a dynamic partnership with none other than the celebrated soccer coach, Jürgen Klopp. This collaboration sees Klopp become the face of Trivago’s upcoming worldwide marketing campaign, perfectly aligning his genuine, upbeat, and trustworthy persona with the core values of the Trivago brand.
This strategic partnership represents a significant milestone in Trivago’s ongoing brand development strategy. Facilitated by the sports marketing agency SPORTFIVE, in conjunction with Project MJK, the collaboration brings together two powerhouses in their respective fields. Klopp, known for his engaging personality and reliability, was selected after thorough testing and analysis, proving to be the perfect fit to represent Trivago’s brand values. His appeal resonates strongly with Trivago’s target audience, solidifying him as the ideal choice.
“We are thrilled to welcome Jürgen Klopp to the Trivago team. He is globally recognized for his genuine, authentic, and smart personality, which perfectly aligns with our brand ethos,” shared Johannes Thomas, CEO of Trivago. “Including Jürgen in our campaign marks a crucial step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be the top choice for travelers seeking their perfect hotel stay.”
The initiative will kick off with a primary advertisement produced in English, which will then be adapted into multiple languages using cutting-edge AI technology. This strategy continues Trivago’s innovative use of AI in marketing, first seen in their brand campaign from the previous year. Leveraging AI not only extends the campaign’s global reach but also ensures cultural sensitivity and a meaningful connection with audiences worldwide.
Jürgen Klopp expressed his enthusiasm about the collaboration, stating, “I am truly excited to be working with Trivago. Travel has always been an important part of my life, and Trivago’s dedication to making hotel search simple and efficient really resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”
The marketing initiative centered around Jürgen Klopp will be rolled out progressively, commencing with key regions like the US and Canada by the end of the year, and subsequently expanding to additional countries over time. Renowned for his strong bond with soccer fans globally, Klopp’s influence will be instrumental in amplifying Trivago’s message, reaching a wider audience and strengthening its brand position.
As Trivago embarks on this exciting chapter, the company reaffirms its commitment to long-term expansion through its global branding efforts, solidifying its position as a trusted platform for travelers seeking smart travel decisions and seamless hotel bookings. This strategic partnership with Jürgen Klopp signifies a significant step forward in Trivago’s journey to become the go-to platform for all travel needs.
