Star Alliance Bolsters Leadership Team to Elevate Customer Experience

Star Alliance Strengthens Leadership Team to Elevate Customer Experience

In a move to further enhance the travel experience for its passengers, Star Alliance, the world’s leading airline alliance, has announced the appointment of key leaders to its executive team. This strategic move signifies the alliance’s commitment to delivering a seamless customer journey across its vast network of member airlines.

Ambar Franco

joins as the new

Vice President of Customer Experience

, bringing with her extensive experience from the travel and hospitality sectors. Franco will oversee the development and implementation of initiatives aimed at enhancing every aspect of the customer journey, from initial booking to post-flight satisfaction. Her expertise, gained from senior roles at the prestigious Mandarin Oriental Hotel Group, will be instrumental in ensuring a consistently positive experience for Star Alliance travelers.

Luc Lachoix

takes on the crucial role of

Vice President of Digital & Technology

, tasked with overseeing the alliance’s IT infrastructure, operations, and security. His responsibilities also extend to supporting the technological needs of the Customer Experience and Loyalty departments. Lachoix’s background in the airline industry, including leadership positions at top travel technology firms like Amadeus and Sabre, makes him ideally suited to navigate the evolving technological landscape of the industry.

Renato Ramos

, a veteran of the aviation sector with seven years of service at Star Alliance, has been named

Vice President of Strategy

. He will lead the alliance’s strategic planning, business initiatives, and foster collaboration across departments. Ramos, who previously served as Director of Loyalty, brings a deep understanding of the industry, having held key positions at Avianca and LATAM Airlines.

Gayatheri Silvakumer

joins the team as

Vice President of People and Culture

, taking the reins of the alliance’s human capital and organizational development initiatives. Her focus will be on fostering a thriving work environment that supports talent retention and cultural growth. Silvakumer’s extensive experience in senior HR positions across industries, including stints at McCann Worldgroup, Bombardier, and Rolls-Royce, equips her with the expertise to spearhead this critical area.

A Vision for Seamless Travel

Commenting on the new appointments, a Star Alliance spokesperson emphasized the commitment to delivering a seamless customer experience: “We are delighted to welcome such a talented and diverse leadership team. Their extensive experience, both within and outside the aviation industry, will be instrumental in fast-tracking our mission of delivering a seamless customer experience at every touchpoint of their travels. Ambar, Luc, Renato, and Gayatheri share our passion for delivering on this vision, always keeping our member airlines’ end-customers in mind.”

With these strategic appointments, Star Alliance is poised to further elevate its customer experience offerings and solidify its position as a leading force in the global aviation industry.