## Piana Sleep and Reveille Hospitality Team Up to Transform Hotel Sleep Experiences
In a move set to redefine the hospitality landscape, Piana Sleep, a leader in sustainable and innovative mattress technology, has partnered with Reveille Hospitality, a renowned hospitality management firm. This alliance marks a significant step towards delivering exceptional sleep experiences for guests while prioritizing environmental sustainability.
Reveille Hospitality, spearheaded by industry veteran Marco Roca Sr., is known for its commitment to delivering the highest standards of excellence in hospitality. Their focus on quality, innovation, and sustainability perfectly aligns with Piana Sleep’s mission. Together, they will bring Piana Sleep’s revolutionary Rinnovo mattress to upscale and luxury hotel properties.
The Rinnovo mattress is not just a sleep solution; it’s a statement of commitment to sustainability. It’s designed to minimize waste, conserve energy, and offer superior comfort, support, and contouring. Available in various firmness levels and custom dimensions, Rinnovo ensures a perfect fit for any hotel room, enhancing the property’s unique offering.
What sets Rinnovo apart is its commitment to circularity. Piana Sleep’s take-back promise goes beyond simply recycling its own mattresses. For every Rinnovo purchased, Piana offers to take back a non-Rinnovo mattress, effectively reducing waste and promoting a circular economy within the hospitality industry.
“At Reveille Hospitality, we partner only with brands that align with our unwavering commitment to quality, innovation, and sustainability,” shared Marco Roca Sr., Co-founder and CEO of Reveille Hospitality. “Piana Sleep surpasses all three, marking the most exciting advancement in hotel sleep systems since the iconic Heavenly Bed.”
Roca Sr., a pioneer in the hospitality industry, revolutionized the landscape 25 years ago with the introduction of the Heavenly Bed, a renowned sleep solution for Westin Hotels and Resorts. With decades of collective experience, Reveille Hospitality ensures every venture surpasses the highest standards of excellence.
“Marco’s expertise as a pioneer in mattress innovation for the hospitality industry is unmatched,” said Silvia Galasso, Executive Vice President of Piana Sleep. “Together with Reveille, Piana Sleep is poised to disrupt the industry, combining advanced sleep technology with visionary leadership to redefine comfort for hotel guests worldwide while contributing to the health of our planet.”
Rinnovo: A Commitment to Sustainability
The Rinnovo mattress embodies Piana Sleep’s dedication to sustainability. It’s crafted using Piana’s recycled technology, resulting in:
*
Up to 46% fewer CO2 emissions
compared to a standard all-foam mattress.*
Up to 52% less energy
required for its production.*
Up to 31% lighter
than a comparable all-foam mattress.At the core of Rinnovo lies Piana Technology’s groundbreaking V/SMART technology. V/SMART features vertically arranged fibers in a unique high-loft nonwoven design, delivering a non-toxic, odor-free, and VOC-free environment. This innovative design also incorporates Molecular Printing technology, allowing the infusion of molecular compounds into the materials. This infusion enables a range of health benefits, including active cooling, customizable aromatherapy, antimicrobial protection, sleep and mood enhancers, and more.
Further enhancing the mattress’s health-focused design is Piana’s SmartSilver® technology. This technology effectively neutralizes bacteria and fungi, promoting a cleaner and healthier sleep environment. Finally, Piana Sleep’s CoolComfort technology, combined with V/Smart’s breathability, effectively dissipates heat and moisture, ensuring a cool and dry sleeping experience.
The Rinnovo mattress represents a significant step forward in the hospitality industry. It offers guests a superior sleep experience while prioritizing the health of the planet. Piana Sleep is leading the charge towards a more sustainable future, revolutionizing the way we sleep and the way we travel.