The Pacific Tourism Organisation (SPTO), in collaboration with the Yap Visitors Bureau (YVB), has unveiled crucial insights into the thriving tourism scene in FSM Yap. The data, compiled from the International Visitor Survey (IVS) and funded by the New Zealand Government’s Pacific Tourism Data Initiative (PTDI), covers the period from August 2023 to June 2024, offering a comprehensive view of visitor trends and their impact on the local economy.
The report unveils a fascinating demographic landscape. The United States leads the way, accounting for 41% of visitors, followed closely by Guam at 23% and Europe at 20%. The majority of travelers, aged between 50 and 59 years, enjoy extended stays, averaging 8.5 nights. This indicates a strong preference for immersive experiences and a desire to explore the unique offerings of FSM Yap.
Beyond demographics, the survey shines a light on the significant economic contributions of tourism. With an average prepaid expenditure of USD 3,061 per visitor and an average daily local spend of USD 130, the tourism sector is undeniably a vital contributor to FSM Yap’s economic growth. This highlights the importance of investing in tourism infrastructure and providing a welcoming environment for visitors.
Susan Gooliyan, General Manager of YVB, has lauded the partnership with SPTO, emphasizing the value of these actionable insights in shaping the future of Yap’s tourism industry. Christopher Cocker, CEO of SPTO, echoed these sentiments, underscoring the critical role of data-driven strategies in achieving sustainable tourism growth. He stressed the need for adaptability within the FSM Yap tourism sector to respond to market shifts and ensure continued prosperity.
The findings from the IVS provide a valuable roadmap for FSM Yap’s tourism development, enabling stakeholders to tailor strategies to meet the evolving needs of visitors and maximize the positive economic impact of tourism. This collaborative effort between SPTO and YVB showcases the power of data-driven insights in guiding tourism initiatives and ensuring a bright future for FSM Yap’s tourism landscape.