Phoenix Mall of Asia Lights Up Bengaluru with India’s First Immersive Light Festival
Get ready to be dazzled! Phoenix Mall of Asia, renowned for its exceptional shopping, gourmet dining, and cultural experiences, has launched the Phoenix India Light Festival (ILF), a groundbreaking event that marks India’s first immersive lighting experience. Taking place in the vibrant city of Bengaluru, the festival promises a captivating blend of art, technology, and sensory delights from October to December 2024.
A Symphony of Light and Imagination
The mall’s exquisite plaza has been transformed into a magical wonderland, where the festive spirit of Diwali comes alive through a dazzling array of vibrant and interactive lights. Crafted by Surreal Design Studio, the ILF represents a remarkable achievement in India’s cultural festivities, showcasing the transformative power of light through innovative technology and creative expression.
An Immersive Journey Through Light and Color
Prepare to be mesmerized by a carefully curated selection of interactive light installations, each designed to engage your senses and ignite your imagination. Step into stunning color tunnels that transport you to a world of pure visual delight, or lose yourself in psychedelic visual displays that dance before your eyes. The festival’s inaugural edition, coinciding with Diwali, highlights the themes of hope and connection that the festival of lights fosters nationwide.
A Wonderland of Light Installations
As you enter the mall, you’ll be greeted by the monumental Prismatic Pavilion, a breathtaking structure adorned with neon lights and captivating geometric designs. The entrance is further amplified by a prominent ILF-lit sign that sets the stage for an unforgettable experience.
Venture deeper into the mall and encounter a mesmerizing Light Tunnel adorned with curtain LED string lights, inviting you to explore its depths. The blue neon lights at the entrance add a layer of mystery and excitement, beckoning you to step inside.
Two Shimmering Towers, with their metal frameworks and suspended crystal string lights beneath a mirrored acrylic ceiling, cast a sparkling shimmer, enhancing the enchanting ambiance. Visitors will also experience the Radial Reflection, a metal structure featuring MDF cladding and interior mirrors, glowing with neon lights.
The Blooming Echoes, equipped with sensor-driven neon lights and a central illuminated heart featuring the ILF logo, and six Prismatica installations made of iridescent acrylic with internal neon lights further elevate the festive atmosphere. This intricate décor transforms the space into a vibrant landscape of color and light, evoking awe and wonder with each step.
A Celebration of Innovation and Excellence
Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia and Senior VP – Marketing for South, expressed her excitement about the festival, saying, “We at Phoenix Mall of Asia are thrilled to bring the first-ever immersive light festival to India in this festive season. The Phoenix India Light Festival is not just an event; it’s a celebration of inspiration, creativity, and connection. This festival embodies our commitment to innovation and excellence, ensuring that our patrons are continuously amazed and keep experiencing pieces of global excellence.”
Mr. Gajendra Singh Rathod, President – Malls (South), also shared his enthusiasm, stating, “The Phoenix India Light Festival is a unique opportunity for us to showcase the transformative power of light. We aim to create an environment that fosters connection and joy, allowing our visitors to experience the magic of light in a new and exciting way. This festival is a testament to our commitment to providing innovative and enriching experiences at Phoenix Mall of Asia.”
A Destination for Festive Wonder
The Phoenix India Light Festival is a testament to the mall’s ambition to lead in the luxury retail sector, establishing new benchmarks for sophistication and engagement while consistently aiming to surpass expectations. Phoenix Mall of Asia invites everyone to immerse themselves in the enchanting Phoenix India Light Festival. This celebration is accessible to all, inviting visitors to enter a radiant world where light illuminates joy, inspiration, and connection for everyone who steps through its doors.