UrVenue Unveils UrResort: A New Era of Property Experience Management for Resorts

Get ready for a game-changer in the hospitality industry! UrVenue, a leading provider of venue management solutions, is set to unveil its new sister platform, UrResort, at The Hospitality Show in San Antonio on October 29-30. This exclusive first look will showcase UrResort’s robust suite of products designed to provide resorts with a cutting-edge Property Experience Management System (PXMS).

UrResort takes a holistic approach to managing the entire guest experience, seamlessly integrating with UrVenue’s proven Venue Management System (VMS) to create a comprehensive platform. This preview will offer attendees a glimpse into UrResort’s functionality ahead of its official launch in 2025, and UrVenue is actively seeking pilot partners to provide invaluable feedback for refining the product for broader market success.

Simplifying Resort Management and Enhancing Guest Experiences

UrResort simplifies the complexities of managing property experiences, offering resorts a centralized platform to control activities, curate guest itineraries, and distribute experiences through both direct and third-party channels, including online travel agencies (OTAs). By streamlining these processes, UrResort empowers resorts to enhance both on-site and off-site guest experiences, boosting operational efficiency, guest satisfaction, and revenue.

Oracle Integrations: A Seamless Ecosystem

In a significant move, UrVenue and UrResort have joined the Oracle PartnerNetwork (OPN) and are now accessible through the Oracle Cloud Marketplace. These integrations with Oracle OPERA Cloud Property Management System (PMS) and Simphony Cloud Point-of-Sale (POS) provide resorts with seamless ways to enhance guest engagement and streamline operations.

The Crane Resort in Barbados is poised to be the first to leverage UrResort’s OPERA Cloud PMS integration, enabling the creation of personalized guest itineraries and centralized experience management. Wynn Las Vegas, on the other hand, will be the first to adopt UrVenue’s Simphony Cloud POS integration, connecting guest bookings, presales, and check data to gain valuable insights into guest preferences.

A Vision for the Future of Resort Management

“We’re excited to preview UrResort at The Hospitality Show and demonstrate how our new suite of products, combined with our Oracle integrations, creates the most advanced engine for managing experiences,” said Tracee Nalewak, Chief Growth Officer at UrVenue. “With centralized activity management, group and guest itinerary planning, and seamless distribution of experiences, UrResort will redefine how resorts manage and monetize on- and off-property experiences, driving efficiency, guest satisfaction, and revenue growth.”

Attendees at The Hospitality Show will have the opportunity to explore UrResort’s key features and its seamless integrations with leading platforms such as OpenTable, Book4Time, and Oracle. This preview is a testament to UrVenue’s commitment to innovation and its vision for the future of resort management. The company is confident that UrResort will empower resorts to create unforgettable guest experiences while driving significant operational efficiencies and revenue growth.

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