## East Anglia: Why This Surprising UK Region Made Lonely Planet’s Must-Visit List
While South Carolina, Bavaria, Valais, and the Jordan Trail might be more expected entries on a list of must-visit destinations, Lonely Planet’s 2025 ‘Best in Travel’ guide has thrown a curveball with a rather unexpected UK contender – East Anglia. Coming in at eighth place, this region has earned a spot among global travel hot spots, captivating travellers with its unique blend of unspoilt beauty, charming villages, vibrant cities, and a rich tapestry of history.
But what exactly makes East Anglia so special? Is it simply the ‘taste of traditional England’ that Lonely Planet suggests, or is there something more to discover?
Unveiling East Anglia’s Hidden Charms
According to Tom Hall, the head of Lonely Planet UK, East Anglia’s allure lies in its ‘unspoilt beaches, quiet villages, quirky market and seaside towns, as well as thriving cities like Norwich and Cambridge.’ But do locals agree? We spoke to residents across the region to uncover the hidden gems that make East Anglia truly stand out.
A Local’s Perspective: Love, Life, and the Unexpected
Brendan Padfield, owner of the Unruly Pig gastropub in Suffolk, considers East Anglia’s recognition a long-overdue triumph. He describes the region as ‘an incredible place to live and bring up a family,’ emphasizing the vast open skies, charming villages, and captivating coastlines. Brendan points to Holkham beach, made famous by the film ‘Shakespeare in Love’, as a must-visit, but cautions visitors to be mindful of its naturist section! He also highlights the beauty of Suffolk, his adopted home, and recommends exploring the National Trust’s Orford Ness, Shingle Street Beach, and the Viking burial site of Sutton Hoo.
Asa Morrison, a resident of Burgh Castle in Norfolk, echoes Brendan’s enthusiasm, claiming East Anglia has something for everyone. He celebrates the region’s diverse offerings, from the Norfolk Broads and wildlife to the bustling beaches and seaside attractions. While acknowledging that East Anglia isn’t without its challenges, including limited public transport and darker winters, Asa maintains that the region’s beauty and abundance of activities outweigh any drawbacks. He highlights the region as an ideal place to raise a family, with something for every age and interest.
Calli Kitson, a lifelong Suffolk resident, shares a similar sentiment. She describes her love for the region’s vast countryside and tranquil evenings, but acknowledges the potential isolation that comes with its remote location. Despite this, Calli believes East Anglia offers a perfect escape for those seeking a quieter life, with charming towns and picturesque landscapes. She recommends exploring the town of Woodbridge and avoiding the summer crowds at Southwold beach, suggesting alternative attractions for those seeking a more intimate experience.
Beyond the Seaside: City Lights and Historical Delights
East Anglia is not just about beaches and countryside; its vibrant cities, particularly Norwich and Cambridge, contribute significantly to the region’s charm. Rob Young, assistant head of platforms at Metro, celebrates his home town of Cambridge, emphasizing the city’s world-renowned university and its captivating atmosphere. He highlights the abundance of museums, bustling markets, and charming market towns surrounding Cambridge, showcasing the region’s diverse offerings. He expresses pride in East Anglia’s recognition, highlighting its unique blend of history, culture, and modern life.
A Local’s Transformation: From Skeptic to Enthusiast
Our own journey through East Anglia mirrors the region’s transformation from a sleepy, overlooked corner of the UK to a must-visit destination. Growing up in Norfolk, the desire to escape to somewhere ‘more glamorous’ was a common sentiment. However, experiencing the city of Norwich and exploring the region’s hidden treasures sparked a new appreciation for its beauty and charm.
Must-Visit Destinations: A Culinary Journey and Historical Enchantment
Norwich, with its cobbled lanes, independent businesses, and kind-hearted people, presents the perfect destination for a weekend getaway. Explore the stunning Cathedral, delve into history at the Castle, and lose yourself in the vibrant colours and bustling atmosphere of the city’s historic market. For those seeking a taste of the Norfolk Broads, a 30-minute drive to Wroxham offers the opportunity to rent a boat and explore this unique National Park.
Norwich also boasts a thriving culinary scene. Indulge in brunch at Cafe No. 33, sample Tim Kinnaird’s delectable treats at Macarons & More, and experience a magical afternoon tea at the Assembly House. For evening meals, choose from Benoli for delicious pasta, Jive Kitchen for Mexican flavors, or Namaste India for authentic curries.
Beyond Norwich, the North Norfolk Coast offers stunning landscapes, with Holkham, Sheringham, and Wells standing out as must-visit destinations. And for those who appreciate royal history, Sandringham, a favourite of the royal family, is a short distance away.
Suffolk’s Hidden Gems: Coastal Charm and Historical Bounty
Suffolk also offers a wealth of experiences, with Aldeburgh being a top choice for a day by the sea, renowned for its beautiful beaches and exceptional fish and chips. For a taste of history and small-town charm, Bury St Edmunds, with its 1,000-year history, is a must-visit, boasting a vibrant foodie scene, impressive shopping, and beautiful outdoor spaces, including the Abbey Gardens.
A Region of Fame: Music, Film, and Celebrity Connections
East Anglia boasts a rich cultural heritage, with connections to prominent figures in the arts and entertainment industry. Stephen Fry and Olivia Colman hail from Norfolk, while Ed Sheeran’s roots lie in Suffolk. For Sheeran fans, Framlingham Castle, featured in his music, is a must-see. The region has also played host to numerous film and television productions, with Dame Judi Dench shooting ‘Tulip Fever’ at Norwich Cathedral and recent Marvel films featuring scenes filmed in Norfolk.
East Anglia: A Hidden Gem Revealed
East Anglia’s inclusion in Lonely Planet’s ‘Best in Travel’ guide is a testament to the region’s undeniable charm. From its unspoilt beaches and picturesque villages to its vibrant cities and rich history, East Anglia offers a unique and unforgettable travel experience. So, if you’re seeking an authentic taste of England, a captivating escape, or a journey through history, East Anglia is waiting to be discovered.