Madrid is taking a giant leap forward in the world of tourism with the launch of its AI-powered virtual assistant, ‘VisitMadridGPT.’ This groundbreaking tool, unveiled at the Tourism Innovation Summit (TIS) in Seville, is poised to revolutionize how travelers experience the Spanish capital.
During a roundtable discussion focused on the future of personalized tourism, Abigail Sigüenza, Deputy Director of Strategic Marketing for Tourism at Madrid City Council, shared insights into VisitMadridGPT’s capabilities. As one of the first AI-driven virtual assistants in the global tourism sector, it leverages the power of generative artificial intelligence to provide real-time information and create tailored recommendations, effectively shaping the future of personalized travel.
Since its launch in April 2024, VisitMadridGPT has made a significant impact, attracting 7,500 users, 70% of whom are international visitors from over 100 countries. The assistant’s ability to provide personalized support and recommendations has resulted in an average interaction time of 4 minutes and 18 seconds per user, with users asking an average of 2.8 questions per session.
VisitMadridGPT is a testament to the transformative power of AI in the tourism industry. By offering tailored experiences and enhancing city branding, this virtual assistant is at the forefront of Madrid’s digital transformation in the tourism sector. Its success demonstrates the increasing demand for personalized travel experiences and the role AI can play in meeting these needs.
This innovative initiative positions Madrid as a leader in embracing technology to enhance the tourism experience, setting a new standard for personalized travel and showcasing the potential of AI to revolutionize the industry.
