## Pureture Revolutionizes Plant-Based Protein with Muscle-Building Power
New York-based biotech company Pureture has achieved a significant breakthrough in the alternative protein industry, developing a plant-based protein that delivers the same muscle-building benefits as traditional animal-based proteins like casein and whey. This innovation is poised to transform the way we think about plant-based protein and its potential for supporting muscle recovery and growth.
One of the primary challenges with single-source plant-based proteins is their lack of certain essential amino acids, particularly leucine, isoleucine, valine (BCAAs), and methionine, which are crucial for muscle development. Pureture’s yeast protein, however, boasts a complete amino acid profile that rivals dairy proteins, containing over 50% essential amino acids. This groundbreaking achievement addresses a key limitation of plant-based proteins and paves the way for a truly effective alternative.
Beyond its impressive amino acid profile, Pureture’s yeast protein also exhibits emulsification properties similar to casein, making it versatile for various food applications. The company has further enhanced the protein’s absorption, making it a highly effective and readily digestible option for consumers.
“We are thrilled to introduce a plant-based protein that meets the performance standards of animal-based proteins,” said Rudy Yoo, CEO and Founder of Pureture. “As a New York-based company, Pureture is proud to provide a sustainable, clean-label option that supports muscle development and caters to the growing demand for healthy plant-based alternatives.”
Pureture is currently working to enhance the taste and aroma of its yeast protein through proprietary strain development. As the company moves closer to small-scale production, it plans to initiate fundraising efforts to further scale its operations. The valuable resources gained from Pureture’s participation in the 1871 Food Tech Innovation Lab and Plug and Play Japan programs have played a pivotal role in accelerating its growth and technological advancements. The company welcomes collaborations with investors and organizations committed to advancing the alternative protein sector.
Pureture’s Non-GMO protein is an ideal solution not only for vegans and those with lactose intolerance but also for anyone focused on muscle development. Moreover, leveraging Pureture’s casein alternative emulsification technology, the company has developed a clean-label protein shake containing only four ingredients: Pureture yeast protein, zero sugar, cocoa, and water. This innovative formula sets a new standard for alternative protein innovation, offering a simple, clean, and effective way to fuel your fitness goals.
About Pureture
Based in New York, Pureture is a biotechnology company dedicated to developing 100% plant-based ingredients that replicate the functionality of animal proteins. Pureture aims to accelerate the growth of the alternative food industry by offering sustainable solutions that benefit both the environment and consumers.
For more information, visit [https://www.pureture.io](https://www.pureture.io).
Media Contact:
Daniel Yang
Pureture
571.655.1794
[email protected]
