Meta Platforms Inc. (META) is making a bold move into the search engine market with the development of its own AI-powered search engine. This ambitious project aims to lessen Meta’s dependence on tech giants like Alphabet Inc (GOOG, GOOGL) and Microsoft Corp (MSFT) for search functionality.
The new search engine is currently being built to crawl the web for answers and deliver them through the Meta AI chatbot, according to a report from The Information. Users can expect a more conversational approach to search, receiving answers about current events in a natural and engaging way.
This development comes after Meta recently struck a deal with Reuters to access their content for real-time answers, enhancing the search engine’s ability to provide up-to-the-minute information.
Meta’s foray into search comes at a critical time for the company. The company is scheduled to release its third-quarter financial results on Wednesday, and analysts are predicting earnings of $5.24 per share and revenue of $40.268 billion. The company’s previous quarter saw impressive revenue growth and a surge in daily active users. Meta has also highlighted the strong performance of Meta AI, aiming to make it the most used AI assistant globally by the end of the year.
Meta’s move to build its own search engine is a significant development that could shake up the search landscape. With its focus on AI-driven conversational search and access to real-time information, Meta’s search engine could pose a challenge to established players like Google and Bing.
