Kia America has achieved a monumental milestone, reporting its highest-ever October sales with an impressive 68,908 units sold, surpassing even its own record set in 2023. This remarkable performance is driven by the exceptional growth of its electrified vehicles and SUV lineup, solidifying Kia’s position as a leader in the automotive market.
Kia’s commitment to sustainability and innovation is clearly reflected in the surging demand for its electrified vehicles. Sales of Kia’s all-electric (EV), plug-in hybrid (PHEV), and hybrid (HEV) vehicles surged by 70%, 65%, and 49% respectively compared to the previous year, marking a significant achievement in the brand’s electrification journey.
The popularity of Kia’s SUV lineup is equally undeniable, with SUVs accounting for a whopping 73% of total sales in October. This remarkable figure underlines the consumer preference for Kia’s versatile and stylish SUV models.
Several Kia models stood out for their exceptional performance during October, showcasing the brand’s appeal across various segments. The Sportage, Carnival, and EV6 set new October sales records, demonstrating their unwavering popularity. Other Kia models, including the Sorento, Telluride, K5, and Soul, also witnessed significant sales gains, registering a notable 23%, 14%, 12%, and 10% increase respectively compared to the same period last year.
Eric Watson, vice president of sales operations at Kia America, highlighted the key factors contributing to this exceptional performance. He stated, “A number of Kia’s electrified models and SUVs realized double-digit sales increases, propelling Kia to our best October sales performance in company history. Kia continues to appeal to a broad range of consumers as we offer 10 compelling utility models, many with a choice of all-electric, plug-in hybrid, hybrid, and ICE powertrains.” He added, “As the all-new K4 compact sedan and the first-ever Carnival Hybrid MPV are already generating significant foot traffic in Kia showrooms nationwide, we expect the positive growth to continue.”
Beyond its impressive sales figures, Kia America has demonstrated its commitment to social responsibility by announcing several initiatives to support communities in need. In response to the devastation caused by Hurricanes Helene and Milton in the Southeastern U.S., Kia America launched immediate assistance programs, including a $400,000 monetary donation to aid in recovery efforts. Additionally, Kia implemented a customer assistance program for Kia owners in Florida, Georgia, South Carolina, and North Carolina, offering $500 in support for the purchase or lease of select new Kia vehicles to those who lost their vehicles due to the hurricanes.
Kia’s dedication to giving back extends beyond immediate disaster relief. The company also announced the third year of its “Accelerate the Good” Dealer Match program, which successfully raised over $4.5 million for various non-profit organizations nationwide in 2023. Kia and its dealer network continue to support charities across the U.S., including organizations that address critical issues like childhood cancer, hunger, homelessness, natural disaster relief, military family support, animal welfare, and environmental cleanup.
Furthermore, Kia America participated in the 2024 Rebelle Rally with a modified Kia Telluride X-Pro, marking the third year of competition for Kia’s most decorated vehicle. The Telluride X-Pro, having secured a podium finish every year in the X-Cross class, returned with enhanced modifications and a renewed drive for redemption. Professional rally driver Verena Mei, taking the wheel for the fourth consecutive year, was joined by navigator Kendra Miller, forming a formidable team to tackle the challenging rally course.
Kia America’s exceptional October sales performance and its dedication to both community support and automotive innovation are testaments to the brand’s commitment to excellence. With an impressive lineup of electrified vehicles, popular SUVs, and ongoing philanthropic initiatives, Kia is well-positioned for continued success in the years to come.
