Yili’s INIKIN Takes Home Top Honors at Global Water Drinks Awards
The 21st Global Water Drinks Congress, held in Frankfurt, Germany, from October 28th to 30th, saw industry leaders and corporate representatives gather to discuss the latest trends and innovations in the drinking water market. During this prestigious event, Yili Group, a global leader in the dairy industry, made its mark on the water market with its innovative mineral water brand, INIKIN.
Dr. Gerrit Smit, an expert at Yili Innovation Center Europe, presented a compelling speech titled “Meeting Evolving Needs of Chinese Consumers: A New Milestone on the Path to Greater Sustainability.” Dr. Smit shed light on the dynamic trends in China’s drinking water market and highlighted Yili’s dedication to sustainability and innovation within the industry.
The highlight of the event was the announcement of the 2024 Global Water Drinks Awards. Yili’s INIKIN mineral water brand received the coveted award for its revolutionary product, INIKIN Brewed Tea. Dr. Smit showcased the award-winning tea at the congress, demonstrating its unique features and benefits.
INIKIN Brewed Tea: Freshly Brewed Tea, Anytime, Anywhere
INIKIN Brewed Tea is a testament to Yili’s commitment to innovation and consumer convenience. The brand’s innovative bottle cap design keeps freeze-dried tea powder separate from the water, ensuring a truly fresh brew with no additives. With just a twist and shake, consumers can enjoy a delicious cup of freshly brewed tea in a mere three seconds.
Richard Hall, chairman of Zenith Global, the event’s organizer, lauded INIKIN Brewed Tea as a prime example of the remarkable innovation emerging from Chinese companies in the beverage industry. “Yili has been a leader in the dairy sector for many years, and its commitment to innovation has made it a global player. It’s exciting to see Yili enter the water market with such a genuinely innovative product,” said Hall.
A Commitment to Purity and Sustainability
Hall was particularly impressed by INIKIN’s commitment to purity and sustainability. The brand sources its premium water from pristine volcanic regions in China, specifically Arxan, known as one of the “Natural Oxygen Bars of China,” with a forest coverage rate of 95%, and the Changbai Mountains, a world-renowned high-quality mineral water source. To maintain the water’s pristine quality, Yili implements strict daily water extraction limits and transports the water via a fully enclosed pipeline to manufacturing facilities located within the water source locations.
Yili employs cutting-edge technology, including biomimetic nanofiltration membranes and ozone-free sterilization, to ensure the purity of the natural mineral water. In line with its commitment to sustainable practices, Yili has pledged to achieve carbon neutrality across its entire supply chain by 2050. The company is actively collaborating with stakeholders throughout the supply chain to achieve this ambitious goal.
INIKIN: A Testament to Yili’s Vision
Yili’s INIKIN mineral water brand embodies the company’s vision of becoming the world’s most trusted healthy food provider. By focusing on consumer needs and delivering innovative, sustainable products, Yili is poised to make a significant impact in the global water market.
