Bombardier, the renowned aircraft manufacturer, has soared to new heights with its revamped brand identity, earning the prestigious ‘Red Dot: Best of the Best’ award for Brands and Communication Design. This internationally acclaimed recognition, bestowed by the 2024 Red Dot Award, celebrates the exceptional creativity and design prowess behind Bombardier’s reimagined brand expression.
The award highlights the company’s dedication to delivering a sophisticated and impactful brand experience. Beyond the ‘Best of the Best’ award, Bombardier also received a ‘Red Dot’ prize for its meticulously crafted logo redesign. This accolade further emphasizes the company’s commitment to design excellence and its unwavering focus on creating a visual identity that resonates with its global clientele.
Bombardier’s new brand evolution, unveiled earlier this year, is a testament to the company’s commitment to its customers and stakeholders. It embodies Bombardier’s core values of innovation, entrepreneurship, and a dedication to family values. At the heart of the new brand identity is a redesigned logo, featuring the striking silhouette of an aircraft breaking the sound barrier. This powerful image symbolizes Bombardier’s unwavering commitment to delivering unrivaled craftsmanship and its ambitions to push the boundaries of aviation.
Ève Laurier, Vice President of Communications, Marketing and Public Affairs at Bombardier, shared, “The Bombardier brand is iconic and renowned for its heritage and industry-defining engineering. Evolving its brand identity was an incredible opportunity and a humbling journey. Red Dot’s esteemed distinctions reaffirm that Bombardier truly belongs with the world’s leading inspirational brands.”
The Red Dot Award is globally recognized for its rigorous standards, honoring excellence in design, creative achievement, and visionary thinking. Winning the ‘Red Dot: Best of the Best’ award places Bombardier among the elite ranks of the world’s most inspiring brands.
The award for the logo redesign underscores the meticulous attention to detail and strategic thinking that went into crafting a visual identity that resonates deeply with Bombardier’s diverse clientele. These individuals are leaders who shape the world and demand the best in innovation and performance.
Bombardier’s award-winning brand evolution will be showcased at prestigious venues, including the Museum of Communication in Berlin from November 2024 to January 2025 and the Red Dot Design Museum in Essen in Spring 2025. This global exposure will provide a platform for the world to appreciate the artistry and vision behind Bombardier’s new brand expression.
The company’s rebranding journey, including its collaboration with Lippincott, a global branding and experience agency, will also be featured in the Red Dot Design Yearbook. These two Red Dot awards add to Bombardier’s growing list of accolades for its new brand image, including awards from Graphis Design, Brand Impact, and Transform North America.
Bombardier’s commitment to innovation extends beyond its brand identity. The company is dedicated to pioneering the future of aviation by developing more reliable, efficient, and sustainable aircraft. Bombardier’s customers, which include discerning individuals, businesses, governments, and militaries, operate a fleet of approximately 5,000 aircraft, supported by a vast network of Bombardier team members worldwide and 10 service facilities across six countries. Bombardier’s performance-leading jets are proudly manufactured in Canada, the United States, and Mexico.
The ‘Red Dot: Best of the Best’ award is a testament to Bombardier’s dedication to excellence in all aspects of its business. The company’s focus on design, innovation, and customer satisfaction continues to propel it to new heights in the world of aviation.
