Black Friday, the annual shopping extravaganza that originated in the United States, is set to take place on
November 29th, 2024
, the day after Thanksgiving. While many e-commerce sites begin their sales a few days before the official date, the shopping frenzy typically lasts for a week to two weeks. While it’s easy to get caught up in the excitement and indulge in impulsive purchases, Black Friday presents a unique opportunity to discover incredible deals on high-end brands.Vogue’s Deputy Editor, Sarah Harris, shares her expert tips on how to navigate Black Friday with a sustainable mindset and make smart, conscious purchases that will refresh your wardrobe without breaking the bank.
Preparation is Key
Before you start browsing online retailers, take some time to assess your existing wardrobe. Sarah Harris emphasizes the importance of creating space for new items while also evaluating what you already own. This process helps you identify potential gaps and ensures that any purchases you make truly complement your existing style. A quick 3-minute wardrobe declutter can work wonders before diving into the virtual shopping landscape.
Black Friday Shopping: Do’s & Don’ts
Do:
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Invest in Essential Basics:
Black Friday is the perfect time to stock up on timeless pieces that form the foundation of any wardrobe. Harris recommends prioritizing essentials like white T-shirts and classic cashmere sweaters in versatile colors like black, gray, and navy.*
Snag a Classic Evening Dress:
Black Friday often offers significant discounts on elegant dresses, making it an ideal time to secure a statement piece for special occasions. This can save you from last-minute, full-price purchases when a wedding or party invitation pops up.*
Prioritize Quality Over Quantity:
Before purchasing an item, consider its longevity. Ask yourself if it’s a piece you can envision yourself wearing for years to come. Invest in well-made items that are built to last.*
Inspect Items Carefully:
If you plan on shopping in-store, take the time to inspect any items for damage before purchasing. Remember to factor in any potential cleaning or repair costs into your budget.*
Research and Compare Prices:
Black Friday is known for its competitive pricing across different retailers. Make sure you compare prices across multiple platforms to ensure you’re getting the best deal. Keep in mind that prices can also vary based on size, so pay attention to those details as well.Don’t:
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Let Black Friday Dictate Your Shopping:
Focus on the items you truly need and desire. Don’t get caught up in the hype and make impulsive purchases just because something is on sale. If you’re looking for gifts for friends and family, create a list ahead of time to avoid unnecessary purchases.*
Overlook Men’s Wear:
Men’s clothing often offers greater discounts during Black Friday than women’s apparel. Harris encourages exploring men’s collections for unique pieces, including unisex options. You might be surprised by the hidden gems you find!Top E-commerce Sites for Black Friday Shopping:
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FARFETCH:
A fantastic destination for discovering both new season arrivals and classic pieces from a diverse range of brands, from high-fashion houses to emerging designers.*
24S.COM:
Operated by the LVMH Group, this official online site offers a curated selection of luxury brands like Dior, Bottega Veneta, Celine, Loewe, and Moncler, with season-end items frequently available at discounted prices.*
SSENSE:
SSENSE is the go-to platform for unearthing unique and trendy brands that are hard to find elsewhere, including Korean fashion labels and international emerging designers. This site also carries beauty products, home goods, and even pet accessories.*
CASETiFY:
For those seeking stylish phone accessories, CASETiFY boasts a wide range of phone cases, shoulder bags, and Apple Watch bands. Take advantage of Black Friday to grab coveted mirror cases, personalized custom cases, or practical phone shoulder bags.*
