## Jewelmer’s South Sea Pearls Shine on the Streets of Paris Fashion Week
The streets of Paris, buzzing with the energy of Fashion Week, witnessed a unique fusion of Filipino artistry and French elegance. Jewelmer, the esteemed jewelry maison founded in 1979, graced the Parisian scene with its exquisite South Sea pearls, capturing the attention of fashion enthusiasts worldwide.
Jewelmer’s commitment to celebrating the golden splendor of the South Sea pearl is deeply intertwined with its heritage. The brand’s founders, Jacques Branellec and Manuel Cojuangco, have long championed the marriage of Filipino craftsmanship with French design, creating a legacy of timeless luxury. Their dedication to sustainable sourcing practices ensures that the exquisite pearls are harvested responsibly, safeguarding the delicate marine ecosystem.
At the pinnacle of Paris Fashion Week, Jewelmer proudly supported the Vogue Threads event, a celebration of Philippine culture and craftsmanship. Held at the prestigious Palais Galliera, the event showcased the artistry and resilience of Filipino artisans, and Jewelmer’s Chief Marketing Officer, Marion Branellec De Guzman, was present to witness this cultural exchange.
Following the evening’s festivities, Jewelmer’s fine jewelry creations from the Les Classiques collection took to the streets of Paris, adorning the stylish fashion director, Pam Quiñones. With a keen eye for detail and an appreciation for the delicate structures of each piece, Quiñones reimagined the traditional perception of pearls. She boldly paired these golden pearls with edgy silhouettes, interesting men’s tailoring, and a pop of vibrant red, proving that pearls can transcend time and trends.
“Traditionally, pearls are perceived as jewelry for classic, more feminine looks,” explains Quiñones. “During Paris Fashion Week, I wanted to challenge this conventional idea and pair these golden Philippine pearls with edgier silhouettes, interesting men’s tailoring, and a pop of bold red.”
Win a Mercedes-Benz GLE with Jewelmer!
Jewelmer is offering an exclusive opportunity for its clients in the Philippines. Until the end of 2024, every client who makes a minimum purchase can enter a draw to win a brand-new Mercedes-Benz GLE. Visit your nearest Jewelmer boutique for details and start your journey into the world of exquisite pearls.
Explore the World of Jewelmer:
Discover the captivating stories behind each piece from the Les Classiques collection and learn more about Jewelmer’s commitment to sustainability, craftsmanship, and heritage through their website, Facebook, and Instagram pages.
