## Slovenia Shines on the Global Luxury Tourism Stage: Virtuoso Chairman’s Event Showcases Breathtaking Experiences
Slovenia is captivating the world’s attention, not just for its stunning landscapes, but also for its burgeoning luxury tourism scene. The country has taken center stage as host of the esteemed 2024 Virtuoso® Chairman’s Event, drawing over 130 elite travel agency leaders from around the globe. This exclusive gathering, set against the breathtaking scenery of Ljubljana and Istria, offers a glimpse into Slovenia’s unique blend of natural beauty, rich cultural heritage, and world-class hospitality.
A Collaborative Effort to Showcase Slovenia’s Luxury Gems
Organized by the Slovenian Tourist Board (STB) in collaboration with premier Slovenian luxury brands—including Luxury Slovenia, InterContinental Ljubljana, Kempinski Palace Portorož, and Otočec Castle Hotel—alongside support from Ljubljana Tourism and the Portorož Tourist Board, this event is a testament to the collaborative spirit that drives Slovenia’s tourism industry. From November 6 to 10, attendees are experiencing Slovenia’s most luxurious offerings through exclusive experiences designed to inspire and captivate.
More Than Just a Destination: Slovenia Offers an Experience
The Virtuoso Chairman’s Event is not just a showcase of Slovenia’s luxury offerings; it’s an opportunity for these influential travel leaders to experience the country’s authentic charm firsthand. The event blends immersive exploration with valuable business networking, providing an unparalleled platform for Slovenia to present its exceptional experiences to the world’s top travel influencers.
A Glimpse into the Event’s Highlights:
The event kicked off with a grand welcome at Ljubljana Castle, followed by a business session at the InterContinental Hotel, where sustainability in Slovenian tourism took center stage. Participants are also experiencing the vibrant culture and cuisine of Ljubljana through exclusive food crawls and curated dinners featuring renowned chefs. The itinerary includes personalized excursions to iconic destinations like Bled, Radovljica, Otočec, Maribor, and the renowned Postojna Cave, culminating in sophisticated receptions at the Kempinski Palace Hotel. The event concludes with an extravagant evening at the historic Grando Salt Warehouse in Portorož.
Slovenia’s Vision for Sustainable Luxury Tourism
Slovenia is positioning itself as a destination that embraces sustainable tourism practices, aligning with the growing demand for responsible travel among affluent travelers. The Virtuoso Chairman’s Event not only showcases the country’s luxury offerings but also highlights its commitment to preserving its natural beauty and cultural heritage for future generations.
The Power of the Virtuoso Network
Virtuoso is a leading global network specializing in luxury and experiential travel, encompassing over 20,000 advisors and partnerships with 2,300 top-tier hotels, cruises, and operators worldwide. With an annual travel sales volume of $35 billion, Virtuoso focuses on delivering exclusive, personalized experiences to discerning clients. This influential network is essential in shaping luxury travel trends, offering platforms for destinations to engage with high-value travelers.
Looking Ahead: A Promising Future for Slovenian Tourism
By hosting the Virtuoso Chairman’s Event, Slovenia has solidified its standing on the global luxury tourism stage. This prestigious event connects the country with responsible travelers known for their above-average spending, year-round travel, and extended stays, aligning perfectly with Slovenia’s vision for sustainable tourism growth. The event is a testament to the power of collaboration and a clear indication of Slovenia’s exciting future as a leading luxury travel destination.
