## Airport Dimensions and SASCO Join Forces to Transform Vietnam’s Airport Lounges: A New Era of Comfort and Convenience
Ho Chi Minh City, Vietnam – November 11, 2024
– Get ready for a new era of airport luxury in Vietnam as Airport Dimensions and Southern Airports Services Joint Stock Company (SASCO) announce a strategic partnership to elevate the traveler experience. This powerful alliance combines global expertise with local knowledge, promising to transform airport lounges across the country.The first initiative of this exciting partnership will focus on revitalizing the
Rose Lounge at Tan Son Nhat International Airport (SGN)
in Ho Chi Minh City. This revitalized lounge will set a new standard for comfort, convenience, and innovation, catering to the needs of all travelers.This partnership goes beyond a single lounge renovation. Airport Dimensions and SASCO are committed to collaborating on lounges across Vietnam, leveraging their combined expertise to enhance the airport experience for travelers. This is a strategic move in line with Vietnam’s rapidly growing role as a pivotal business and tourism hub.
A Partnership Driven by Growth:
Vietnam’s aviation sector is experiencing explosive growth. The International Air Transport Association (IATA) predicts Vietnam will be the fifth-fastest-growing aviation market globally by 2035, with a projected 150 million passengers annually. This partnership is poised to meet this rising demand and provide a world-class experience for travelers.
Expanding Global Reach:
This collaboration marks another step in Airport Dimensions’ ambitious expansion strategy in the Asia-Pacific (APAC) region. Following the successful launches of the Kyra Lounge and Chase Sapphire Lounge by The Club in Hong Kong, Airport Dimensions continues to expand its regional presence, delivering airport experiences tailored to local market needs. This alliance with SASCO reinforces the company’s commitment to expanding its premium lounge network, offering travelers across APAC exceptional comfort, convenience, and innovative services.
SASCO: A Legacy of Excellence:
SASCO, renowned for pioneering business lounges in Vietnam, boasts a portfolio of award-winning lounges at key airports, including Tan Son Nhat, Cam Ranh, and Phu Quoc. Their lounges, such as the Le Saigonnais and Jasmine Halal Lounge, have received prestigious recognition from PAX International in 2021 and 2023, earning titles as Asia’s top business lounges.
The Jasmine Halal Lounge, Vietnam’s first dedicated space for Muslim passengers, exemplifies SASCO’s dedication to inclusivity. The recently launched Prime Lounge, celebrating SASCO’s 30th anniversary, offers guests an authentic Vietnamese cultural experience, an extensive menu of Asian and European dishes, and a premium bar.
A Global Network of Lounges:
Airport Dimensions boasts an extensive lounge network, serving as a top destination for Priority Pass and LoungeKey members globally. These new Vietnamese locations will join its celebrated lounges in prominent airports like Dubai, Hong Kong, London, New York, Boston, Dallas, and San Francisco.
The Revitalized Rose Lounge: A Blend of Local Charm and Global Standards:
The revamped Rose Lounge will seamlessly blend local design influences with Airport Dimensions and SASCO’s commitment to superior comfort, service, and hospitality. Travelers can anticipate premium seating, thoughtfully designed areas for work or relaxation, and enhanced digital services, all meticulously crafted to enrich the travel experience.
This partnership signifies a significant step towards elevating the airport lounge experience in Vietnam, offering travelers a blend of comfort, convenience, and innovation that reflects the nation’s vibrant culture and growing global presence.
