The annual Black Friday shopping extravaganza is just around the corner, and Brits are gearing up for a major deal-hunting spree. A recent survey of 2,000 adults revealed that shoppers are prepared to dedicate a staggering 97 million hours collectively to finding the best bargains. This dedication highlights the undeniable allure of Black Friday, where the promise of significant savings drives consumers to go the extra mile.
The survey revealed that a substantial 62% of respondents simply cannot resist a good bargain. Over a quarter (26%) have even created detailed shopping lists, meticulously outlining the items they plan to purchase during the sales event. To ensure they snag the most advantageous deals, Black Friday participants will diligently scour an average of four different websites before adding an item to their virtual shopping cart.
In a testament to their savvy shopping strategies, 22% of respondents plan to create new email accounts solely to receive multiple discount codes, showcasing their determination to unlock the deepest discounts. The research also revealed that the typical Black Friday shopper expects to have five browser tabs open simultaneously, meticulously comparing prices and deals. This practice, however, has resulted in 27% of shoppers experiencing a device crash in previous years, highlighting the potential pitfalls of this multi-tasking approach.
A spokesperson for HONOR, who commissioned the study to celebrate the launch of its Magic V3 phone, commented on the findings: “Brits love a bargain, and Black Friday is the perfect opportunity for savvy shoppers to bag a good deal and kick-start their Christmas shopping.” The spokesperson further emphasized the lengths shoppers are willing to go to secure the best offers: “The research shows people will go to great lengths to ensure they are going away with the best offer possible.” They also offered sage advice for maximizing the shopping experience: “The key is to plan ahead and make the most of what’s on offer – whether you’re hunting for the latest tech, fashion, or home essentials.”
The study also uncovered additional insights into the Black Friday shopping habits of consumers. A quarter of shoppers utilize price comparison websites to identify the most competitive prices, ensuring they don’t overpay. Furthermore, 15% of shoppers have stayed awake until midnight to capitalize on sales or promotions as soon as they launch, while 11% have even employed multiple devices to increase their chances of securing coveted deals.
A frugal 39% of respondents reported setting aside funds prior to the Black Friday season, demonstrating their proactive approach to managing their finances during this time of heightened spending. Many individuals are prepared to cut back on discretionary spending, such as dining out, takeaway coffees, and subscription services, to allocate funds towards their desired Black Friday purchases.
The HONOR spokesperson concluded by acknowledging the potential stress associated with Black Friday shopping: “As Black Friday approaches, we want to help simplify the shopping experience for everyone. From exclusive online previews, early access to deals, and the sheer volume of discounts on offer, it can be a stressful time that overloads the mind. Our goal is to take the stress out of Black Friday shopping so everyone can enjoy the savings without the hassle by using just one easy device.”
With millions of pounds expected to be spent during this year’s Black Friday event, it’s clear that shoppers are ready to embrace the frenzy and secure the best deals possible. Whether they’re using advanced strategies like creating multiple email accounts or simply employing good old-fashioned planning and budgeting, consumers are determined to make the most of this annual shopping bonanza.
