A video circulating on social media has caught the attention of internet users worldwide, showcasing an unusual scene at an IKEA store in Dalian, China. Instead of simply browsing the aisles, shoppers are seen taking a nap, sprawled out on display couches and beds. The video has amassed over 1.4 million views, generating a wave of comments and discussions about cultural differences and the unconventional ways people interact with furniture stores.
The footage sparked curiosity and amusement among viewers, with many questioning whether the store’s relaxed atmosphere encouraged such behavior. Some users explained that in Dalian, IKEA stores are often viewed as community spaces where people can unwind, socialize, and even try out products for extended periods due to cultural norms and the comfortable environment.
One user noted that, “In Dalian, China, people often treat IKEA stores like a community space, where they can relax, nap, and even treat it as a social outing, due to the comfortable environment and the cultural practice of trying out products before buying.” Another user added, “It’s easy to get lost in IKEA. After a while you think of just giving up and consider it as your new home. The Swedish diner inside encourages this.”
The video has also sparked comparisons between different cultures and shopping habits. One user wrote, “I find it really fascinating to compare our habits! Never in my country would anyone dare to try the beds! I am convinced that, conversely, we do things that seem shocking to a Chinese.”
The video has also prompted discussions about the boundaries of ‘trying before you buy’. While many IKEA stores encourage customers to test out furniture, lying down or sleeping on the furniture is generally prohibited, as it is considered unsafe and disruptive for both customers and store operations.
However, the video serves as a fascinating reminder of the diverse ways people interact with retail spaces around the world, highlighting the importance of cultural sensitivity and understanding. Whether you find it humorous, shocking, or simply a cultural curiosity, the IKEA napping video has certainly sparked conversations and provided a glimpse into the different ways people approach shopping and furniture.
