Wicked’s Emerald Spell: How the Musical is Casting a Green & Pink Marketing Magic on the World

In a world where anything seems possible, the highly anticipated film adaptation of the beloved musical “Wicked” is casting a magical spell, turning the world green and pink.

Just like the “Barbie” movie, which painted the world in shades of pink with its successful marketing campaign, “Wicked” is taking the world by storm with its own brand of merchandise magic. Imagine an Elphaba-wrapped Lexus, a Pernod Ricard cocktail kit that evokes the Emerald City, and Samsung speakers that pulsate with the rhythm of “Defying Gravity.” These are just a few examples of the dizzying array of “Wicked”-branded products that have been released in anticipation of the film’s premiere.

The film, starring Ariana Grande as the bubbly Glinda and Cynthia Erivo as the powerful Elphaba, has not only inspired a wave of merchandise but also sparked a trend of green and pink in fashion and technology. Apple, for instance, released two new colors for its iMac: green and pink, a nod to the iconic characters of “Wicked.”

While some might argue that the amount of “Wicked” merchandise is a bit excessive, for fans who have been singing along to “Defying Gravity” in their living rooms and have been obsessed with the trailers, it’s a welcome sight.

Here are some of the best “Wicked” merchandise to snag now:

Fashion:

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Marc Jacobs Handbags:

The luxury fashion house has released a collection of handbags inspired by the film, featuring the iconic green and pink color palette.
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Ariana Grande’s Glinda-Inspired Outfits:

The singer’s outfits in the film have been a source of inspiration for many fashion enthusiasts. You can find Glinda-inspired outfits in various online retailers.
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Cynthia Erivo’s Elphaba-Inspired Looks:

Erivo’s costumes in the film are equally impressive. You can find Elphaba-inspired looks in various online retailers.

Home and Lifestyle:

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Pernod Ricard Cocktail Kits:

Embrace the Emerald City magic with these cocktail kits inspired by the film.
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Samsung Speakers:

Listen to your favorite “Wicked” songs in style with these green and pink speakers.
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Crocs Clogs:

Show your love for the film with these whimsical Crocs clogs.

Technology:

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Apple iMacs:

Get your hands on the new green and pink iMacs, a perfect addition to any “Wicked” fan’s home.

With so many “Wicked” merchandise options available, you can easily immerse yourself in the magical world of Oz. Whether you’re a die-hard fan or just curious about the hype, there’s something for everyone. So, what are you waiting for? Grab your green and pink attire and prepare to be swept away by the magic of “Wicked.”

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