Indonesia is inviting the world to discover Mandalika, a breathtaking coastal paradise nestled on the southern coast of Lombok Island in West Nusa Tenggara. The Ministry of Tourism and Creative Economy has unveiled “The Secret Colour of Mandalika,” a stunning promotional video designed to captivate international travelers and showcase the region’s unparalleled beauty and rich cultural heritage.
This isn’t just another travel video; it’s an immersive experience. Directed by renowned videographer Giri Prasetyo, known for his evocative travel documentaries, the video masterfully captures Mandalika’s essence – from the sweeping aerial shots of pristine beaches and turquoise waters to intimate glimpses into the vibrant local culture. Featuring prominent Indonesian content creators Dara Sarasvati and Bunyod Saidov, the video adds a personal touch, blending local charm with global appeal.
Imagine idyllic beaches fringed by lush green hills, offering panoramic views of the Indian Ocean. Once a hidden gem known primarily to surfers, Mandalika has evolved into a thriving tourist destination, seamlessly blending adventure and relaxation. Whether you’re seeking the thrill of riding the waves at Selong Belanak, the tranquility of Tangsi’s famed pink beach, or the breathtaking sunset views from Merese Hills, Mandalika caters to every traveler’s desire.
Beyond its natural beauty, Mandalika boasts a rich cultural tapestry. Visitors can explore Sade Village, a cultural enclave offering a glimpse into the traditions and way of life of the Sasak tribe, admiring their traditional crafts, dances, and unique architecture. The annual Bau Nyale festival, celebrating the legend of Princess Mandalika, draws crowds eager to participate in the colourful ritual of gathering Nyale sea worms along the shore. For those seeking a spiritual connection, Mount Rinjani, Indonesia’s second-highest active volcano, stands as a majestic testament to nature’s power.
Accessibility is another key factor contributing to Mandalika’s allure. Located a short drive from Lombok International Airport or a quick ferry ride from Bali, reaching this coastal haven is effortless. Accommodation options cater to all budgets and preferences, from budget-friendly hostels to luxurious five-star resorts, ensuring a comfortable stay for every type of traveler. The destination’s recognition as the world’s leading Halal-friendly destination on the MasterCard Global Destination Index further underscores its inclusive appeal.
From pearl shopping to exploring the serene Otak Kokok Waterfall and Suranadi Lake, Mandalika offers a wealth of experiences. This is a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, creating an unforgettable journey. As Titus Haridjati, the Ministry’s Communication and Marketing Director, aptly states, “As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travellers an unforgettable experience. Through this video, we invite the world to discover their true colour in Mandalika.” Discover your own secret colour in Mandalika. Watch the video and start planning your unforgettable escape today!
