The 2024 election delivered a seismic shock to the mainstream media, leaving them reeling from an outcome that directly contradicted their pre-election narratives. The national media spent the final weeks leading up to the vote speculating wildly about a chaotic post-election scenario involving former President Donald Trump’s refusal to accept the results. Instead, Trump secured a popular vote victory, forcing a swift and uncomfortable recalibration of their narratives and a grudging acceptance of the outcome.
While not a landslide, Trump’s win felt surprisingly decisive considering the relentless barrage of negative media coverage, legal challenges (lawfare), and prosecutorial actions targeting him. This assault, orchestrated largely by the Democrats and their allies in the media, backfired spectacularly. The media, having witnessed a similar pattern during the Republican primaries, inexplicably failed to anticipate a repeat in the general election. They overlooked crucial factors: dismal Biden-Harris approval ratings and the public’s deep concern over inflation and illegal immigration – issues that significantly hampered the Democratic campaign.
The media’s inability to comprehend Trump’s victory has sparked a profound internal crisis. Questions are being raised about the relevance and efficacy of their messaging. The decline in viewership for shows like ‘Morning Joe’ following MSNBC hosts’ controversial meeting with Trump underscores this concern. Axios.com’s declaration that “the big media era is over” reflects a growing sense of unease within the industry.
The rise of alternative news sources is a key factor in the media’s diminished influence. The success of figures like Joe Rogan, who interviewed and ultimately endorsed President-elect Trump, highlights the increasing power of podcasts and social media to shape public opinion. Kamala Harris’s avoidance of Rogan’s show speaks volumes about the mainstream media’s struggle to compete in this new landscape. Similarly, Elon Musk’s X/Twitter, often criticized for spreading ‘misinformation,’ played a significant role in circumventing traditional media narratives.
The disconnect between the mainstream media and a significant portion of the population is undeniable. Gallup polls revealing that only 31% of respondents trust the press significantly underscores this growing chasm. This distrust is further exacerbated by the media’s tendency to dismiss information that contradicts its preferred narratives, labeling dissenting views as ‘misinformation.’
While the leftist press may still hold considerable sway in certain political circles, its grip on public opinion has undeniably weakened. Trump and the Republicans can leverage this shift by actively engaging with and empowering conservative journalists, radio hosts, and podcasters, while simultaneously forcing the liberal media to confront and engage with opposing viewpoints. This strategy could counter the liberal media’s inherent incuriosity and intolerance toward dissenting perspectives.
The 2024 election’s outcome also exposes the hypocrisy surrounding the Democrats’ repeated claims that the election was about “saving democracy.” The fact that a majority of voters, including many who cited “democracy” as a key issue, chose Trump and a GOP-controlled Congress directly contradicts this narrative. The left’s refusal to acknowledge their role in suppressing opposing voices, engaging in aggressive legal tactics, and even conducting highly publicized raids on the home of a former president reveals the true face of authoritarianism. Ultimately, the American people have delivered a resounding message: the left’s attempts to control the narrative and silence dissent have been soundly rejected. The era of media dominance is over, and the age of alternative information sources has begun.