Tilray Brands, Inc. (TLRY) is making waves in the cannabis industry with the launch of its latest creation: Platinum Pavé, a premium indica strain from its esteemed craft cannabis brand, Broken Coast. This isn’t just another strain; it represents a significant step forward in Broken Coast’s commitment to quality and innovation.
Grown in the company’s state-of-the-art Vancouver Island, BC facility, Platinum Pavé benefits from optimized cultivation in single-strain, laboratory-grade rooms. This meticulous approach ensures consistency and purity, setting it apart from mass-produced cannabis. Each batch undergoes a precise pruning process, followed by a slow cold cure – a technique that enhances the preservation of trichomes, crucial for maximizing flavor and potency. This commitment to detail results in a product that truly delivers the purest expression of the Spritzer x Pavé cross.
Kevin Anderson, master grower at Broken Coast, expressed his enthusiasm, stating, “After phenohunting over 500 seeds, we’re extremely proud to cultivate a strain with potent THC and a unique terpene profile. With our slow cold curing process, we take pride in preserving trichome density, delivering the purest expression of the Spritzer x Pavé cross to deliver something special.” This dedication to the craft is evident in the final product.
Platinum Pavé boasts a captivating aroma described as sweet and earthy with a potent hint of diesel. Its rich terpene profile includes Limonene, Caryophyllene, and Linalool, contributing to its unique sensory experience. The potent THC levels make it ideal for relaxation after a long day or for social enjoyment.
The painstaking process involved in creating Platinum Pavé highlights Broken Coast’s unwavering commitment to quality. From carefully selecting strains to refining growing and curing techniques, the team is dedicated to developing the absolute best product possible. Platinum Pavé joins an impressive portfolio of renowned craft cannabis strains, including Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush, Amnesia Haze, and the recent fan favorite, Milk & Cookies.
Initially, craft flower enthusiasts in British Columbia can experience the handcrafted genetics of Platinum Pavé, available in 7g packages. Expansion is planned for the new year, with 3.5g whole flower and pre-rolls (3×0.5g and 5×0.5g multipacks) making their way to Ontario and Alberta. This strategic rollout ensures accessibility while maintaining the brand’s commitment to quality and exclusivity.
This launch is significant not only for Broken Coast and Tilray, but also for the broader cannabis industry. It showcases the potential for high-quality, small-batch cannabis to compete successfully in a rapidly evolving market. The anticipation surrounding Platinum Pavé underscores the growing consumer demand for premium, handcrafted cannabis products. The company’s strategic expansion plans suggest a confident outlook for the future, hinting at further growth and innovation from Tilray and Broken Coast in the coming year.
