The internet is abuzz after Ajay Thakore, the CEO of Doctor Multimedia, revealed his latest purchase: a bone-shaped, Louis Vuitton suitcase for his canine companion, Aspen. This isn’t just any luggage; the extravagant “Bone Trunk,” a hard-shelled carrier complete with a varnished wooden tray and two bowls, set Thakore back a staggering ₹14 lakh (approximately $20,000 USD). He proudly shared a video on Instagram, showcasing the lavish purchase within the Louis Vuitton store itself, and playfully commenting on Aspen’s seemingly insatiable appetite for luxury goods. The caption? “Aspen’s always spending money like there’s no tomorrow. $20k Louis Vuitton bone trunk.”
The video quickly went viral, sparking a heated discussion across social media platforms. The reaction was overwhelmingly divided. While some lauded Thakore’s extravagant gesture, praising his apparent devotion to his pet and his ability to enjoy his wealth, others condemned the purchase as ostentatious and tone-deaf in the face of widespread financial hardship.
Critics voiced concerns about the immense wealth disparity highlighted by the purchase, questioning the ethics of spending such a sum on a pet accessory while many struggle to meet basic needs. One comment succinctly captured the sentiment: “Imagine how far 20k would go at an animal rescue? Imagine how many animals without homes could benefit from that?” Other users lambasted the purchase as a symbol of excessive consumerism and a grotesque display of wealth. One user commented: “Man, this is a grotesque illustration of what’s wrong in society. Imagine being such a gullible brand slave that you staff 10s of thousands on something so goddam pointless just so you can show off about it. How achingly insecure would you have to be to resort to this? Just a sickening lack of awareness or values.”
However, a significant portion of the online community defended Thakore’s right to spend his money as he sees fit. They argued that individuals should be free to enjoy their wealth without facing public judgment. One user pointed out the hypocrisy of criticizing Thakore’s spending while simultaneously purchasing expensive electronics like iPhones, emphasizing that personal financial choices are complex and varied. The debate underlines the broader societal conversations around wealth, consumerism, and the ethics of extravagant spending in a world facing economic inequality. The Louis Vuitton bone trunk serves as a compelling case study, prompting a crucial discussion on priorities and values in an increasingly interconnected and visually driven world.
