This year, Swiss International Air Lines (SWISS) is once again spreading holiday cheer with its heartwarming ‘LXmas For You’ campaign, now in its seventh year! Building upon a beloved Advent tradition, SWISS is taking its festive celebrations to new heights, aiming to infuse the season with joy through a multitude of engaging activities both in the air and on the ground. From heartwarming surprises to significant charitable contributions, the airline is prioritizing the power of small gestures and meaningful connections.
The heart of the ‘LXmas For You’ campaign lies in the simple elegance of unexpected moments. This year, SWISS emphasizes the beauty of subtle gestures and fleeting experiences of joy. Throughout the Advent season, passengers can anticipate delightful surprises both onboard and at various locations throughout Switzerland and beyond. This includes exciting prize games, fun surprises scattered across the airline’s social media channels, and unforgettable memories shared amongst friends, family, and fellow travellers. But that’s not all. This year’s campaign goes beyond just passenger experiences; SWISS is deeply committed to fostering a spirit of solidarity and gratitude, actively participating in various charity drives and supporting employee-led initiatives.
One of the most charming elements of the ‘LXmas For You’ campaign is the return of a beloved guest: St. Nicholas, or ‘Samichlaus’ as he’s known in Switzerland! Accompanied by his mischievous elves, St. Nicholas is scheduled to make surprise appearances on select SWISS flights, personally distributing gifts and spreading festive cheer to lucky passengers. This truly embodies the essence of the campaign – turning ordinary flights into extraordinary experiences.
For those seeking even grander festivities, SWISS is hosting an exclusive Christmas Night event on December 17th. This special event is reserved for winners of the major ‘LXmas’ contest and other carefully selected guests, promising an evening filled with unforgettable magic and celebration. The event promises to be the culmination of the campaign’s commitment to spreading holiday cheer and creating lasting memories.
Stefan Vasic, Head of Marketing at SWISS, perfectly captures the essence of the ‘LXmas’ campaign: “LXmas is all about spreading the magic of Christmas and highlighting how wonderful small gestures can be,” he explains. “Christmas is a reminder to us all to stop and think, appreciate the people around us and share those special moments. And this year, too, we’re looking to share all the magic of the Christmas season with everyone throughout Switzerland and beyond.” This sentiment encapsulates the genuine spirit of the campaign, making it more than just a marketing initiative; it’s a heartfelt effort to connect people and share the joy of the season.
The ‘LXmas For You’ campaign not only reinforces SWISS’s commitment to providing exceptional passenger experiences but also highlights its dedication to community engagement and the spirit of giving. With a focus on spreading the magic of Christmas across the globe, SWISS ensures that the ‘LXmas For You’ campaign will remain a cherished holiday tradition for years to come. So, keep an eye out for those unexpected moments of joy – you never know when the magic of LXmas might find you!
