## Rosy Soil Secures $3.6 Million to Revolutionize Gardening with Sustainable Biochar-Based Soil
The sustainable gardening revolution is blossoming. Rosy Soil, a company committed to offsetting the environmental damage caused by traditional peat-based potting mixes, announced the successful closing of a $3.6 million seed funding round. This significant investment will propel Rosy Soil’s mission to transform the horticulture industry by providing high-performance, carbon-negative soil solutions.
Founded in 2022, Rosy Soil has experienced remarkable growth, quickly expanding its reach through direct-to-consumer sales and strategic partnerships with major retailers like Target, as well as hundreds of independent plant shops and nurseries across the United States. Their innovative approach, rooted in rigorous scientific research, has garnered significant attention. A dedicated team of researchers, PhD advisors, and an in-house soil lab conduct extensive plant trials, constantly refining their biochar-based formulations.
A Sustainable Solution to a Growing Problem:
Peat extraction, a common practice in the horticulture industry, is environmentally devastating. It contributes significantly to climate change and habitat loss. Rosy Soil offers a compelling alternative: biochar. This charcoal-like substance, created through a process called pyrolysis, is carbon-negative, meaning it actively removes CO2 from the atmosphere. Incorporating biochar into their potting mixes not only enhances plant growth and soil health but also actively sequesters carbon, mitigating climate change and making Rosy Soil a truly carbon-negative company.
The Benefits of Biochar-Based Soil:
Rosy Soil’s biochar-based soils offer a multitude of benefits for both plants and the planet:
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Improved Soil Health:
Biochar enhances soil structure, water retention, and nutrient availability, leading to healthier, more vibrant plants.*
Enhanced Plant Growth:
Plants grown in Rosy Soil’s mixes exhibit superior growth rates and overall health compared to those grown in peat-based mixes.*
Carbon Sequestration:
By replacing peat with biochar, Rosy Soil actively removes CO2 from the atmosphere, contributing to climate change mitigation.*
Reduced Environmental Impact:
Their sustainable practices minimize the negative environmental footprint associated with traditional soil production.Fueling Future Growth:
The $3.6 million seed round, led by Draper Associates, Superorganism, Climate Capital, and Boost VC, will accelerate Rosy Soil’s growth in several key areas. The funding will power product development efforts, expand retail availability, and enable the company to grow its talented team. The investment also reflects the confidence of prominent figures in the sustainable business world, including Seth Goldman (co-founder of Honest Tea), Brandin Cohen (founder of LiquidIV), and Ben Chesler (co-founder of Imperfect Foods).
“We’re thrilled to announce this significant funding round, which will allow us to scale our operations and bring our sustainable soil solutions to a wider audience,” said Chad Massura, Founder of Rosy Soil. “By using the power of biochar, we can create healthier plants, healthier soil, and a healthier planet.”
About Rosy Soil:
Rosy Soil is a mission-driven company dedicated to revolutionizing the gardening industry with its high-performing, biochar-based soils. Their products promote plant health, reduce environmental impact, and are perfect for a wide range of plants, from houseplants and succulents to seedlings and more. Available online, at Target, and at select retailers nationwide, Rosy Soil empowers gardeners to cultivate a greener future. For media inquiries, contact Laura Ledesma at [email protected]
