From a simple phone call between childhood friends to a fully fledged clothing line, Able Apparel is making waves in the Filipino fashion scene. Sophia Eslabon and David Fugnit, a dynamic duo with complementary skills, have created a brand that’s more than just clothes; it’s a movement.
Eslabon’s passion for fashion, honed through marketing at Enderun Colleges, styling at Istituto Marangoni in Milan, and design at the Fashion Institute of the Philippines, fuels the brand’s creative vision. Meanwhile, Fugnit’s expertise in finance, gained through experiences in Indonesia, Ethiopia, and the U.S., provides the necessary structure and logistical backbone. Their unwavering friendship, forged in fourth grade and strengthened across continents, forms the bedrock of their collaborative partnership.
The name ‘Able,’ inspired by the word ‘capable,’ encapsulates their mission. Able Apparel isn’t simply selling clothing; it’s about empowering individuals to reach their full potential. This message permeates their website and social media, with powerful slogans like “We are able, you are able” and “Be limitless.” The brand’s vibrant red, complemented by soft pinks and quirky elements, reflects this bold confidence while maintaining an approachable aesthetic.
Their debut collection, ‘Limitless,’ a ten-piece ensemble, showcases their vision. Pieces like the Rosa Pants, embodying strength and resilience, and the versatile Clara top, symbolizing adaptability, tell stories. Eslabon herself models several pieces in their striking photoshoot, demonstrating their commitment to their vision.
Eslabon and Fugnit’s research into their target market, Gen Z and Gen Alpha, revealed a growing desire for brands with authentic stories and transparent values. They understood that connection is key. “People want to feel connected. They want to know who’s behind the brand,” Eslabon explains. This focus on transparency and community engagement is a cornerstone of Able Apparel’s identity.
Just a month into their journey, Able Apparel’s future looks bright. They plan to expand their collection with new designs, but their commitment to their empowering message remains steadfast. Fugnit eloquently sums up their philosophy: “Fashion is a tool, but it’s the story and the community behind it that makes it meaningful.” Able Apparel is more than clothing; it’s a testament to friendship, ambition, and the power of believing in yourself. Visit Able Apparel’s website and follow them on Instagram to learn more.
