Garner Hotels Celebrates First Anniversary with Impressive Growth
Garner Hotels, IHG Hotels & Resorts’ midscale brand, is celebrating its first anniversary. Launched in August 2023, the brand has quickly expanded, boasting over 90 properties open or in development by late 2024. This rapid growth is fueled by an owner-friendly conversion model and a focus on providing travelers with exceptional service at an accessible price point. Garner Hotels’ success is evident in its global reach. Initially launching in Auburn, Washington, the brand has expanded across the US, including key markets and into Europe, with properties in Germany, the Netherlands, Austria, the United Kingdom, and Turkey. Further international expansion plans include three hotels in Japan.
A Winning Formula: Conversion and Value
The Garner Hotels brand’s success is largely attributed to its efficient conversion model. The first property, Garner Auburn – Seattle, was converted in just seven weeks, showcasing the brand’s streamlined process. This efficiency attracts owners seeking a high-return investment with minimal disruption. The brand’s appeal extends to value-driven travelers seeking quality accommodations without breaking the bank.
Strategic Expansion and Ambitious Goals
Garner Hotels has ambitious expansion plans, aiming for 500 properties globally within the next decade and 1,000 hotels in 20 years. This aggressive growth strategy positions Garner Hotels as a significant player in the midscale hospitality sector. The brand’s appeal to both owners and travelers is creating a strong foundation for this future growth.
Features and Amenities that Attract Guests
Garner Hotels offers travelers a comfortable and convenient stay. Key features include inviting spaces, amenities promoting restful sleep, a customizable breakfast station, 24/7 coffee service, and a daily cookie happy hour. Adding to the value proposition is the inclusion of IHG’s One Rewards loyalty program, allowing guests to earn points, redeem Rewards Nights, and enjoy benefits such as late check-out and food and beverage credits. The brand aims to provide ‘easy-going stays that get you on your way,’ prioritizing guest convenience and satisfaction.
Positive Outlook and Future Projections
Karen Gilbride, VP of Garner Hotels, expressed great enthusiasm for the brand’s growth and potential. The expansion into both the Americas and Europe demonstrates the brand’s global appeal. The combination of an owner-friendly model, superior guest experience, and strategic expansion plans positions Garner Hotels for continued success in the competitive hospitality market. The emphasis on value, convenience, and the IHG One Rewards program suggests a strong future for this promising brand. The combination of these factors suggests significant growth potential, solidifying Garner Hotels as a key player in the midscale hotel sector.
IHG’s Strategic Investment and Garner’s Market Positioning
IHG’s investment in Garner Hotels highlights a strategic move to capture a significant share of the midscale market. By offering a compelling value proposition and an efficient conversion model, Garner Hotels is well-positioned to compete effectively and attract both owners and guests. Its strong growth in its first year points towards the success of this strategic move by IHG.
