Aaron Potts, the designer known for his unique approach to menswear, made a triumphant return to the New York Men’s Day showcase after a season away. Describing the event as a “family reunion,” Potts emphasized the shared passion and camaraderie among the designers.
For his spring collection, Potts focused on the multifaceted nature of blue, showcasing its various textures, shades, and interpretations, from patchwork and denim to fringe. He aimed to maintain the excitement of his designs while ensuring they remained wearable and approachable. “It’s about making and finding that special element in an everyday thing,” he explained.
The choice of blue provided a versatile foundation for Potts’ exploration, allowing him to infuse his collection with depth and dimension, especially following his monochromatic fall lineup. Continuing his exploration of utility within a sophisticated urban context, Potts further refined his oversized shirting and reimagined classic workwear styles. A particularly well-received piece was a pair of loose-fitting coveralls, exuding effortless style.
A surprising addition to Potts’ repertoire was a range of jersey styles. He revealed his discovery that his signature sculptural silhouettes could also be achieved in close-fitting designs, and jersey’s flexibility made it the ideal material for this experimentation. This marked promising new territory for Potts, especially in the realm of womenswear.
While the A.Potts label is dedicated to its gender-neutral approach, the retail landscape remains less flexible. Potts has embraced the challenge of incorporating more women’s options into his collections, but success has been inconsistent. Jersey may prove to be the key to bridging the gap and solidifying his appeal to a wider audience.
