In the critical Adults 25-54 demographic, “Action News AM Live” with Jason Oliveira and Jessica Harrington holds a commanding 588% advantage at 6 a.m. over its nearest competitor. Launched just six months ago, “Action News Live at Three” with Vanessa Vasconcelos and Stephen Hicks has swiftly become the number one newscast in its time period, recording a remarkable 114% year-over-year growth. The momentum continues with “Action News Live at Four” with Dale Yurong and Graciela Moreno, which has grown by 24% from last year and boasts a +3,260% advantage over its closest competition, marking its best performance since 2016. “Live at Five” with Warren Armstrong and Graciela Moreno echoes this success with an impressive +11,267% advantage over its nearest competitor. Additionally, “Live at Six” with Warren Armstrong and Margot Kim delivers a +11,500% advantage, making it the highest-rated hour of news in the entire Fresno Designated Market Area (DMA). The newscast has also seen month-to-month and year-to-year increases, marking its strongest performance in four years. The dominance extends to the late news broadcasts as well. “Action News Live at Eleven” with Warren Armstrong and Margot Kim reigns as the number one late news in the Fresno market, outperforming its 10 p.m. competition by 20%. The newscast has also logged month-to-month and year-to-year increases. Notably, in addition to the victories in the Adults 25-54 demographic, all ABC30 newscasts have also emerged victorious in Household ratings, surpassing all competitors combined.
ABC30 Action News Dominates Fresno News Market in February Sweeps
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