Accor Live Limitless (ALL.com) is set to return as the preferred accommodation partner for SXSW Sydney® 2024, demonstrating its continued commitment to supporting creativity, innovation, and culture. This partnership signifies a strong alliance between the renowned hospitality provider and the world-class festival.
As part of this collaboration, Accor will sponsor the event’s Platinum Badge, offering exclusive access and benefits to badge holders. Furthermore, Accor will create an exclusive ALL.com Lobby Lounge experience for attendees at Tumbalong Park, a vibrant hub of creativity within the festival’s public program. This well-situated lounge will provide a unique space for attendees to immerse themselves in the festival’s inspiring atmosphere.
The ALL.com Lobby Lounge will host a variety of programmed sessions, allowing visitors to engage with the event’s dynamic content through listening, learning, and interactive discussions. For those seeking moments of relaxation, the lounge will offer a tranquil environment with complimentary champagne, providing a perfect escape from the bustling festival atmosphere.
SXSW, originating in Austin, Texas in 1987, has grown into a major global platform for technology, music, film, and creativity. The festival’s expansion to Australia in 2023 brought together participants and industry professionals from around the world in Sydney. Now entering its second year, SXSW Sydney is poised to build on this momentum, presenting a diverse program encompassing Tech & Innovation, Games, Music, and Screen.
Both SXSW Sydney and Accor share a dedication to promoting arts, innovation, and culture. Colin Daniels, Managing Director of SXSW Sydney, expressed enthusiasm for the partnership, stating, “We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting ALL.com Lobby at Tumbalong Park. Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience.”
Echoing this sentiment, Adrian Williams, Chief Operating Officer PM&E of Accor Pacific, highlighted Accor’s role in providing exceptional hospitality, saying, “Last year’s event was a massive success and brought together many creative minds and industries to Sydney. Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighboring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”
SXSW Sydney 2024, scheduled from October 14-20, will take place at the International Convention Centre (ICC) and various venues across Sydney. The festival promises a captivating program of speakers, ideas, and inspiration, solidifying its position as a leading global event for creativity and innovation.
