Accor, a leading hospitality group, has established the Accor Global Leadership Council (GLC) as a platform for innovation and collaboration within the evolving world of corporate travel and meetings. This initiative, spearheaded by Antony Meguerdijian, Senior Vice President of Sales for the Middle East, Africa, and Asia-Pacific, aims to address the changing needs of both businesses and travelers in a rapidly evolving landscape.
The GLC brings together leaders from various industries, including financial services, engineering, manufacturing, transportation, energy, professional services, and technology. This diverse group will work together to develop strategies and solutions that anticipate and respond to emerging trends in the corporate travel sector.
Meguerdijian highlighted the importance of adapting to the changing demands of international and corporate travel in the Middle East, Africa, and Asia-Pacific regions. He stated that the GLC, alongside Accor’s regional events, provides a vital forum for knowledge sharing and developing tailored solutions for travelers and delegates.
The GLC will focus on key areas impacting the future of corporate travel, including:
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Evolving Corporate and Traveler Expectations:
Understanding the shifting priorities and demands of both businesses and individuals when it comes to travel.*
Recognition and Personalization:
Exploring how to provide customized experiences and tailored services to enhance the travel journey.*
B2B Loyalty Programs:
Developing loyalty programs specifically designed for the needs of business travelers and corporate clients.*
Sustainability:
Emphasizing sustainable practices within the travel industry and promoting eco-conscious choices for businesses.*
Emerging Travel Trends:
Staying ahead of the curve by identifying and adapting to new travel trends and technologies.*
Distribution and Pricing Strategies:
Analyzing and optimizing pricing and distribution strategies to meet the specific needs of the corporate travel market.To kickstart this initiative, Accor hosted a private dinner during the Arabian Travel Market event, bringing together 50 industry leaders from leading travel companies at the new Banyan Tree in Dubai. The event served as a platform for discussion and collaboration, setting the stage for the GLC’s future endeavors.
