The highly anticipated opening of Acne Studios’ new headquarters in Paris was a resounding success, offering a glimpse into the brand’s future. Situated in the 10th arrondissement, the building seamlessly blends opulent and raw aesthetics, creating spaces perfect for everything from lavish parties to intimate photoshoots.
Creative Director Jonny Johansson introduced the latest collection, centered around the concept of superheroes and the empowering nature of fashion. He emphasized that everyone has a piece of clothing that makes them feel like a hero, and Acne Studios aimed to create those hero pieces. The collection’s bold statement came in the form of a collaboration with Warner Bros. Discovery Global Consumer Projects, featuring iconic figures like Wonder Woman and Catwoman. From Pop Art-inspired patterns to patches adorned on bags, the collection sparked conversations about gender and power, with Johansson stating, “Women are the real superheroes—or they have more superpowers at least. They’re violent but in another way.” This playful assertion translated into the collection’s design, with elements like a suit piped with silicone and cotton shorts, hinting at a touch of kink and pushing the boundaries of conventional fashion.
Acne Studios’ innovative approach to design was also evident in the collection’s intricate details and unique fabric choices. Trompe l’oeil printed jeans, a highlight of the previous season, were further enhanced with illusion chains, charms, and studded belts, offering a complete and captivating look. The introduction of elaborately distressed jacquard denim further showcased the brand’s commitment to pushing the boundaries of denim design. Beyond these standouts, the collection featured a diverse array of pieces, including a fluid cargo pant, a sleek leather warm-up pant, and a camera bag aptly named Photoshopper. Second-skin mesh tops, adorned with Johansson’s old band logo, offered a nostalgic touch and a connection to his personal story.
The collection’s overall message was clear: Embrace your individuality, experiment with style, and find the pieces that empower you to be your own superhero. Johansson’s final words on his superpower summed it up perfectly: “Guitars. You can listen to music, but you can also make music and you can live music.” This playful and energetic approach to fashion resonated with the collection’s theme, encouraging everyone to channel their inner rockstar and embrace their unique style. The Acne Studios collection was a testament to the brand’s unwavering commitment to innovation, craftsmanship, and empowering its customers to embrace their own superhero within.
