Addison Rae, the TikTok star turned pop sensation, has taken the music world by storm with her latest single, “Diet Pepsi.” In a Zoom call with Interview magazine editor Mel Ottenberg, the creative director behind the music video, Rae’s excitement is palpable. “I love you guys!” she exclaims, sending a flurry of virtual red hearts across the screen. This spontaneous moment perfectly captures the essence of what Ottenberg calls “Addisoncore” – a blend of effortless cool, bubbly energy, and genuine star power.
Ottenberg describes Addisoncore as “a certain kind of chill vibe” that Rae exudes, a mix of health, fun, and energy. Rae herself defines it as “lots of laughs, a good time, and openness.” The collaboration between Rae and Ottenberg on the “Diet Pepsi” video is a testament to their shared vision and understanding of pop culture. The video, a black-and-white homage to vintage aesthetics, evokes a sense of nostalgia, drawing inspiration from icons like Marilyn Monroe, Cybill Shepherd, and young Kate Moss.
The creative process behind the video was a collaborative one, with both Rae and Ottenberg sharing a deep understanding of fashion and style. Rae’s personal vintage collection, including bras and lingerie, played a significant role in shaping the visual aesthetic. The video’s retro feel, with its references to Tumblr and vintage lingerie, creates a unique and captivating visual experience.
Sonically, “Diet Pepsi” deviates from Rae’s previous bubblegum pop style, offering a moodier and more mature sound. Rae explains that the song, initially titled “Backseat,” was inspired by a meeting with two female producers. The shift to “Diet Pepsi,” a suggestion from fellow musician Charli XCX, reflects Rae’s willingness to explore new musical territory.
“Diet Pepsi” is a testament to Rae’s evolving artistry, her ability to embrace new genres and ideas, and her commitment to creating music that reflects her true self. With her undeniable talent and infectious energy, Rae is undoubtedly a pop star to watch.
