Adobe, a leader in creativity and digital experiences, has unveiled a suite of groundbreaking generative AI innovations at MAX London, designed to expand creative possibilities for users worldwide. The latest advancements, integrated within Adobe’s Creative Cloud and Adobe Express platforms, empower creators and businesses to streamline workflows, unleash their imagination, and produce exceptional content.
Photoshop: Unleashing Creative Superpowers
The new Photoshop (beta) introduces advanced Generative Fill capabilities, now with Reference Image, providing greater control and flexibility for users. The integration of Generate Image further enhances creativity by bridging the gap between a blank canvas and stunning visuals, enabling users of all skill levels to jumpstart their creative process. Powered by Adobe’s Firefly Image 3 Foundation Model, these innovations herald a new era for the world’s leading image editing app, deeply integrating powerful generative AI capabilities into the familiar workflows that creators rely on.
Firefly: Advancing Image Generation
Firefly Image 3 Foundation Model brings significant advancements to the quality and control of Adobe’s foundation image model. Users can expect higher-quality image generations, improved understanding of prompts, enhanced detail and variety, and notable improvements that facilitate rapid creative expression and ideation. With each new foundation model, Adobe releases the technology as a beta to its creative community, seeking feedback to continually refine and enhance the outputs.
Express: Generative AI on the Go
The all-new Adobe Express mobile apps are now available to all users, bringing features powered by Adobe Firefly generative AI directly into the hands of millions of content creators, wherever they are. Features like Text to Image, Text Effects, Generative Fill, and Text to Template empower creators to instantly generate stunning images and designs, seamlessly insert, remove, or replace people and objects, and craft eye-catching headlines from simple text prompts.
InDesign and Enterprise Capabilities
Adobe continues to integrate Firefly into the workflows creators use daily. The Firefly Image 3 Foundation Model is now available in InDesign with Text to Image (beta), unlocking a new era of Pro Design. Text to Image accelerates ideation and creation, enabling InDesign users to generate impressive content in seconds.
For enterprises, Adobe’s recent introduction of Adobe Firefly Services and Custom Models is transforming how brands create and produce personalized content at scale. Additionally, enterprises can now leverage the power of Firefly Image Model 3 in the latest edition of Adobe’s Creative Cloud for Enterprise, gaining access to capabilities like Object Composites and Style Kits, which streamline generative AI content creation and ensure consistency across the organization.
Breakthrough Innovations Across Surfaces
Adobe’s commitment to democratizing AI extends to its entire suite of products, with recent innovations delivering powerful generative AI capabilities across multiple surfaces. Adobe Premiere Pro users can look forward to breakthrough generative AI innovations that will streamline video creation and production workflows, empowering editors to keep pace with the rapid demands of video production.
Adobe’s AI Assistant for Reader and Acrobat transforms digital experiences by unlocking new value from the vast amount of information contained in PDFs. Deeply integrated into Reader and Acrobat workflows, AI Assistant helps users navigate long documents, answer questions, and format information for distribution, enhancing productivity and understanding.
With the next generation of Frame.io, Adobe introduces a flexible, fast, and intuitive creative collaboration platform that simplifies workflows across content creation and production. Frame.io V4 (beta) is designed to meet the complex needs of creative teams, centralizing feedback, reducing revision cycles, and accelerating the delivery of media assets. Its robust workflow management capabilities, anchored by a dynamic metadata framework and smart folder system, create a cloud-based platform that is fully customizable and adaptable to diverse creative workflows, extending beyond video.
Adobe MAX: A Creative Convergence
Adobe MAX London (April 23, 2024) brings together diverse and vibrant creative communities from around the world for a uniquely immersive and engaging experience, showcasing the latest Adobe products, features, and innovations. MAX London will feature inspiring speakers, musical performances, global art projects, and round-the-clock networking opportunities. Attendees will gain insights into the creative processes of renowned figures such as documentary presenter Louis Theroux, filmmaker and photographer Margot Bowman, and multi-disciplinary artist and designer Yinka Ilori. Adobe will also demonstrate how Firefly powers a world-class event experience across Creative Cloud, Express, and Experience Cloud.
Virtual event attendees can livestream keynotes starting April 23, 2024, at 2 am PT. Adobe will also host MAX in Miami from October 14-16. For more information and registration, visit max.adobe.com.
