Established in 1990, the Adventure Travel Trade Association (ATTA) represents the largest global network of adventure travel enthusiasts, boasting a membership of approximately 30,000 individuals and organizations, including guides, tour operators, lodges, and travel advisors. The ATTA is a driving force behind promoting sustainable tourism practices worldwide, fostering a vibrant community of destination marketing organizations, outdoor educators, gear companies, and travel media.
Finland, known for its breathtaking natural landscapes and status as the happiest country in the world, is a pioneer in sustainable tourism. The nation is on a mission to become the world’s first carbon-neutral nation by 2035, demonstrating its deep commitment to environmental stewardship. Finland seamlessly integrates sustainability into its cultural and tourism practices, achieving a harmonious balance between preserving nature and ensuring visitor satisfaction.
AdventureWeek Finland, an annual event hosted by the ATTA, is more than just a gathering; it’s a strategic initiative designed to bring Finnish adventure tourism to the global stage. The event attracts international travel professionals and media who participate in a meticulously planned familiarization trip, immersing themselves in Finland’s diverse adventure tourism offerings.
The week-long event comprises a series of carefully curated activities, showcasing the versatility of the Finnish landscape and its suitability for adventure. These activities provide attendees with a firsthand experience of Finland’s natural wonders, adventure opportunities, and vibrant culture.
Beyond showcasing the richness of Finnish adventure tourism, AdventureWeek also underscores its economic significance. In 2018, the tourism sector contributed €19.2 billion to Finland’s GDP, solidifying its importance in the country’s economy. Events like AdventureWeek bolster Finland’s competitive edge in the global tourism market, supporting local communities and reinforcing the economic value of the tourism sector.
To ensure a comfortable experience for all attendees, AdventureWeek provides a list of recommended accommodations, catering to various preferences and budgets.
After the official event concludes, participants are encouraged to explore further, delving into Finland’s additional tourist attractions beyond the scope of AdventureWeek.
AdventureWeek Finland serves as a gateway to Finland’s robust adventure tourism landscape, providing a platform for international networking and market expansion. By participating in AdventureWeek, tour operators and travel agents gain invaluable insights into Finland’s tourism dynamics, fostering global connections and promoting sustainable travel practices. AdventureWeek Finland is a beacon of sustainable tourism, inviting adventurers from across the globe to discover the natural beauty and cultural richness of Finland. This unmissable event is a must for anyone passionate about adventure and cultural authenticity.
