Get ready to ignite your passion for African tourism! Africa Travel Week 2025, the leading travel and tourism event for the continent, is set to spark innovation and collaboration with its dynamic theme: ‘Ignite Africa’. This powerful theme will be woven through both WTM Africa and ILTM Africa, two events that promise to redefine the future of travel in Africa.
WTM Africa: Reimagined for Actionable Insights
Taking place from 9 to 11 April 2025 at the Cape Town International Convention Centre (CTICC), WTM Africa returns with a fresh, reimagined concept. This year, the focus is on actionable insights and providing ample opportunities for strategic networking among tourism sector stakeholders. Under the ‘Ignite Africa’ banner, WTM Africa 2025 will be a hub for inspiring new ideas and partnerships, driving the future of African tourism.
Attendees will experience a comprehensive program featuring industry experts leading discussions on critical topics such as aviation, responsible tourism, and effective marketing. The highlight of the event is the introduction of the ‘Brain Box’, a series of hands-on workshops where participants can gain practical skills and knowledge directly applicable to their businesses. This practical approach ensures attendees leave WTM Africa 2025 with the tools and knowledge they need to succeed.
WTM Africa will also release a trend report packed with the latest industry insights. This vital ‘State of the Industry’ report will provide a data-driven analysis of the challenges and opportunities shaping African tourism, offering valuable information for industry professionals.
For media professionals, a revamped Media Awards program will recognize excellence in travel journalism. An expanded lineup of press conferences and interviews will provide enhanced access to key industry leaders, ensuring media outlets are equipped with the latest news and trends.
ILTM Africa: A New Venue, a New Era of Luxury
Luxury travel is constantly evolving, and ILTM Africa 2025 reflects this transformation with a stunning new venue. From 6 to 8 April 2025, ILTM Africa will be held at the prestigious Norval Foundation, Cape Town’s celebrated contemporary art museum and sculpture garden. This move signals a growing trend in the luxury travel sector where art and cultural immersion are becoming as crucial as culinary experiences in defining luxury.
This exciting change from the previous venue at Kirstenbosch Gardens infuses the event with a fresh, art-inspired atmosphere. Cape Town Mayor Geordin Hill-Lewis emphasized the perfect backdrop the Norval Foundation provides to showcase the city’s rich artistic heritage. “Cape Town is not only known for its natural beauty and culinary scene but also as one of the world’s great art cities,” he said.
ILTM Africa 2025 will continue to bring together luxury travel buyers and exhibitors, but this year, a new element is being introduced. The event will feature the ‘In Conversation’ space, specifically designed to ignite creative discussions and inspire the sharing of innovative ideas. Set against the breathtaking backdrop of the Norval Foundation, attendees will have ample opportunities to network while immersing themselves in the rich world of African art, making this edition truly distinctive.
Caroline Greyling, Museum Director at the Norval Foundation, expressed her enthusiasm about the event, stating, “We are thrilled to introduce international guests to our museum and art offerings, celebrating the incredible talents of African artists.”
Africa Travel Week: A Platform for Growth and Collaboration
Africa Travel Week 2025 is more than just a series of events; it’s a platform for growth, collaboration, and shaping the future of African tourism. With its focus on innovation, actionable insights, and networking opportunities, it provides a space for industry leaders, tourism professionals, and travel enthusiasts to connect, learn, and drive the industry forward. Don’t miss your chance to be a part of this exciting event and witness the transformative power of ‘Ignite Africa’.
