In a move that promises to revitalize Southern Africa’s tourism industry, Africa’s Eden and SATSA have entered into a strategic partnership. This alliance combines the robust marketing capabilities and regional network of Africa’s Eden with SATSA’s strong influence in policy advocacy and tackling industry challenges within South Africa.
The partnership offers significant benefits to members of both associations. As David Frost, CEO of SATSA, explains, “By combining SATSA’s lobbying muscle with Africa’s Eden’s marketing finesse, the members of both associations now have access to expanded benefits that will directly help their businesses grow. Our partnership makes sense because of our complementary strengths and areas of focus.”
Echoing this sentiment, Jillian Blackbeard, CEO of Africa’s Eden, highlights the potential of this alliance for the entire Southern African region. “Members across the Southern African region now have the full force of regional marketing and advocacy best practice behind them. We’re establishing a tourism ecosystem where every member thrives and the collective regional tourism sector grows.”
The partnership paves the way for exciting joint initiatives, designed to equip members with the resources and support they need to succeed. These initiatives will focus on areas such as:
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Joint Marketing Campaigns:
Leveraging the combined reach and expertise of both organizations to promote Southern Africa as a premier travel destination.*
Policy Advocacy:
Collaborating on policy initiatives that address key challenges facing the tourism sector, ensuring a favorable environment for growth and sustainability.*
Capacity Building:
Providing members with access to training programs and resources to enhance their skills and competitiveness.*
Networking Opportunities:
Facilitating connections between members, fostering collaboration and partnerships.This collaboration signifies a commitment to a vibrant and prosperous tourism future for Southern Africa. By leveraging their combined strengths, Africa’s Eden and SATSA are poised to create a thriving tourism ecosystem that benefits all stakeholders.
