Agoda, a leading digital travel platform, has partnered with the Tourism Promotions Board (TPB) Philippines to spotlight the nation as a premier travel destination. This exciting collaboration, effective immediately and extending through December 15, 2024, aims to amplify the Philippines’ global visibility and draw international travelers to its diverse attractions and vibrant culture.
The partnership will run until March 31, 2025, promoting both well-known and lesser-known destinations across the archipelago. Agoda and TPB are combining their marketing prowess to drive international arrivals and raise awareness of the Philippines’ unique offerings. This collaboration includes a series of exclusive discounts and co-branded marketing campaigns designed to attract travelers worldwide. These promotions will be prominently featured on Agoda’s website and mobile app, as well as on the Travel Philippines mobile app, ensuring maximum visibility and accessibility.
The partnership highlights Agoda’s continued commitment to supporting the Philippines’ tourism sector. Agoda’s digital expertise and vast global network will play a crucial role in showcasing the Philippines’ myriad destinations and rich cultural heritage to a wider audience. This collaboration reflects Agoda’s long-standing dedication to the Philippines, following previous initiatives such as introducing quarantine packages during the COVID-19 pandemic and launching the Eco Deals Program to support sustainable tourism.
In 2021, Agoda pioneered the introduction of quarantine packages to assist returning Filipinos, demonstrating its adaptability and support during challenging times. More recently, in 2023, Agoda’s Eco Deals Program, developed in partnership with the World Wildlife Fund, aimed to promote sustainable tourism and support conservation efforts in key locations like Tubbataha Reefs Natural Park and whale shark habitats in Donsol, Sorsogon.
Through this new partnership, Agoda and TPB are poised to drive increased tourism to the Philippines, highlighting the country’s rich cultural heritage and natural beauty. The collaboration is expected to provide a significant boost to the tourism industry, encouraging travelers to explore the diverse landscapes and vibrant experiences the Philippines has to offer.
